Mitsubishi Motors Carries Momentum Through First Half of 2024

Buying a new vehicle is one of the most significant purchases you will make, and at Heritage Mitsubishi, we believe that confidence should come with it. That is exactly what the Mitsubishi Motors Confidence Integrated Care Program is built to deliver. Every 2024 and newer Mitsubishi model comes backed by one of the most comprehensive warranty and care packages in the industry, giving you peace of mind from the moment you drive off the lot and for years down the road. 10-Year / 100,000-Mile Powertrain Limited Warranty This is the coverage that sets Mitsubishi apart. The 10-Year / 100,000-Mile Powertrain Limited Warranty is standard on all models for original owners and covers the repair or replacement of select engine, transmission, and transaxle components that may become defective under normal use and maintenance. It is one of the longest powertrain warranties in the industry and a genuine reflection of how confident Mitsubishi is in the vehicles it builds. For subsequent owners, the balance of the New Vehicle Limited Warranty of 5 years / 60,000 miles transfers with the vehicle, making a pre-owned Mitsubishi an equally smart choice. 2-Year / 30,000-Mile Limited Maintenance Keeping your Mitsubishi properly maintained in the early years of ownership just got easier. The 2-Year / 30,000-Mile Limited Maintenance coverage includes three scheduled service visits within the first two years, helping you stay on top of routine care without any added expense. Each service includes an oil and filter change, tire rotation, multi-point inspection, and cabin filter service. Services are redeemable at the following milestones: the first by 12 months or 12,000 miles, and the second and third by 24 months or 30,000 miles. This coverage applies to the original owner of the vehicle. 5-Year / Unlimited-Mile Roadside Assistance Life on the road does not always go as planned, and when it does not, Mitsubishi has you covered. 24-hour emergency Roadside Assistance is included for five full years with no mileage limit, so whether you are across town or across the country, help is just a phone call away. This coverage transfers with the vehicle regardless of ownership, giving every driver added reassurance. 7-Year / 100,000-Mile Anti-Corrosion / Perforation Limited Warranty Mitsubishi also stands behind the long-term appearance of its vehicles with a 7-Year / 100,000-Mile Anti-Corrosion and Perforation Limited Warranty, covering metal rust-through in outer body sheet metal panels under normal use. This warranty is transferrable with the vehicle regardless of ownership, adding lasting value whether you plan to keep your Mitsubishi for the long haul or pass it on someday. Together, these four layers of protection form one of the most well-rounded ownership packages you will find in the automotive market today. At Heritage Mitsubishi, we are proud to stand behind every vehicle we sell with the full backing of the Mitsubishi Motors Confidence Integrated Care Program. This informational blog post is presented by Heritage Mitsubishi in Morrow, GA. Please click here for our most current new inventory.

Mitsubishi Motors North America is strengthening its commitment to delivering vehicles to customers more efficiently through a new collaboration with AMPORTS and Port Freeport in Texas. The partnership expands Mitsubishi's U.S. distribution network, helping improve delivery times to dealerships across the Gulf Coast and Midwest while supporting the brand's long-term Momentum 2030 business strategy. Port Freeport's strategic location provides a faster, more streamlined route for incoming Mitsubishi vehicles. Once vehicles arrive at the port, AMPORTS manages unloading, vehicle processing, accessory installation, and final preparation before they are shipped to dealerships. This integrated approach helps reduce transportation time, improve efficiency, and streamline the entire supply chain. The new operation officially launched earlier this year, with more than 500 Mitsubishi vehicles arriving in April and a ribbon-cutting ceremony held in July to celebrate the partnership. The event also welcomed the arrival of the Höegh Sunrise, one of the newest environmentally advanced vehicle carriers, highlighting Mitsubishi's ongoing commitment to more sustainable transportation solutions. This investment reflects Mitsubishi Motors' continued focus on improving the ownership experience by ensuring vehicles reach dealer partners more quickly and efficiently while supporting future growth across the United States. At Heritage Mitsubishi, we're excited to see Mitsubishi investing in smarter logistics and enhanced distribution, helping bring the latest Mitsubishi vehicles to our showroom faster so you can enjoy the newest models with less wait. Visit us today to explore the innovative Mitsubishi lineup and experience the quality and value that continue to drive the brand forward.

Mitsubishi Motors North America, Inc. (MMNA) is proud to celebrate Kim Ito, Chief Marketing Officer, as one of Automotive News’ “100 Leading Women in the North American Auto Industry” for 2025. The prestigious honor recognizes top female leaders who are driving meaningful change and making major decisions in the automotive sector. In her nine years with MMNA, Ito has built an impressive legacy of innovation and forward-thinking marketing. Her work includes: The first-ever vehicle launch on Amazon Live with the 2022 Outlander A real-time cinematic vehicle configurator powered by ZeroLight (2023) MMNA’s 24-hour digital showroom, ClickShop 2.0, connecting customers seamlessly from brand site to dealership (2024) Ito's inclusion on the 2025 list underscores both her personal achievements and Mitsubishi Motors’ broader commitment to elevating women in leadership. Today, women make up half of MMNA’s executive team, a fact CEO Mark Chaffin calls “one of our greatest organizational strengths.” “Kim has earned her place among the best in our industry. She is a constant driver of innovation and a key force behind our Momentum 2030 business plan,” said Chaffin. “We look forward to the ideas and impact she’ll bring as we roll out one new or refreshed vehicle every year through 2030.” Since joining MMNA in 2016, Ito has risen through the ranks, from Director to VP to CMO, overseeing all marketing and advertising strategies across media, digital retail, customer experience, and dealer partnerships. “This recognition is an incredible honor,” said Ito. “I’m so proud to be listed alongside such accomplished women. But most of all, I’m grateful to my family—especially my husband and two kids—whose love and support empower me to bring my best self to everything I do.” Before MMNA, Ito served as Integrated Marketing Manager at QANTAS, overseeing national campaigns and advertising strategy across the Americas. She holds both bachelor’s and master’s degrees in English Literature from the University of California, Riverside and California State University, Los Angeles. Since 1925, Automotive News has been the leading source of industry insight for retailers, suppliers, and manufacturers alike, and its “100 Leading Women” list has celebrated outstanding female leadership every five years since 2000.