What's New for Mitsubishi in 2024

Mitsubishi Motors North America is strengthening its commitment to delivering vehicles to customers more efficiently through a new collaboration with AMPORTS and Port Freeport in Texas. The partnership expands Mitsubishi's U.S. distribution network, helping improve delivery times to dealerships across the Gulf Coast and Midwest while supporting the brand's long-term Momentum 2030 business strategy. Port Freeport's strategic location provides a faster, more streamlined route for incoming Mitsubishi vehicles. Once vehicles arrive at the port, AMPORTS manages unloading, vehicle processing, accessory installation, and final preparation before they are shipped to dealerships. This integrated approach helps reduce transportation time, improve efficiency, and streamline the entire supply chain. The new operation officially launched earlier this year, with more than 500 Mitsubishi vehicles arriving in April and a ribbon-cutting ceremony held in July to celebrate the partnership. The event also welcomed the arrival of the Höegh Sunrise, one of the newest environmentally advanced vehicle carriers, highlighting Mitsubishi's ongoing commitment to more sustainable transportation solutions. This investment reflects Mitsubishi Motors' continued focus on improving the ownership experience by ensuring vehicles reach dealer partners more quickly and efficiently while supporting future growth across the United States. At Heritage Mitsubishi, we're excited to see Mitsubishi investing in smarter logistics and enhanced distribution, helping bring the latest Mitsubishi vehicles to our showroom faster so you can enjoy the newest models with less wait. Visit us today to explore the innovative Mitsubishi lineup and experience the quality and value that continue to drive the brand forward.

Mitsubishi Motors North America, Inc. (MMNA) is proud to celebrate Kim Ito, Chief Marketing Officer, as one of Automotive News’ “100 Leading Women in the North American Auto Industry” for 2025. The prestigious honor recognizes top female leaders who are driving meaningful change and making major decisions in the automotive sector. In her nine years with MMNA, Ito has built an impressive legacy of innovation and forward-thinking marketing. Her work includes: The first-ever vehicle launch on Amazon Live with the 2022 Outlander A real-time cinematic vehicle configurator powered by ZeroLight (2023) MMNA’s 24-hour digital showroom, ClickShop 2.0, connecting customers seamlessly from brand site to dealership (2024) Ito's inclusion on the 2025 list underscores both her personal achievements and Mitsubishi Motors’ broader commitment to elevating women in leadership. Today, women make up half of MMNA’s executive team, a fact CEO Mark Chaffin calls “one of our greatest organizational strengths.” “Kim has earned her place among the best in our industry. She is a constant driver of innovation and a key force behind our Momentum 2030 business plan,” said Chaffin. “We look forward to the ideas and impact she’ll bring as we roll out one new or refreshed vehicle every year through 2030.” Since joining MMNA in 2016, Ito has risen through the ranks, from Director to VP to CMO, overseeing all marketing and advertising strategies across media, digital retail, customer experience, and dealer partnerships. “This recognition is an incredible honor,” said Ito. “I’m so proud to be listed alongside such accomplished women. But most of all, I’m grateful to my family—especially my husband and two kids—whose love and support empower me to bring my best self to everything I do.” Before MMNA, Ito served as Integrated Marketing Manager at QANTAS, overseeing national campaigns and advertising strategy across the Americas. She holds both bachelor’s and master’s degrees in English Literature from the University of California, Riverside and California State University, Los Angeles. Since 1925, Automotive News has been the leading source of industry insight for retailers, suppliers, and manufacturers alike, and its “100 Leading Women” list has celebrated outstanding female leadership every five years since 2000.

Yamaha Corporation has officially announced its partnership with Mitsubishi Motors North America, Inc. (MMNA) in conjunction with the upcoming launch of the refreshed 2025 Mitsubishi Outlander. This collaboration brings premium audio to the vehicle, with a custom audio system developed by Yamaha’s renowned sound experts. more The 2025 Outlander, set to debut in February 2025, showcases significant upgrades inside and out, with the audio system standing out as a key enhancement. Yamaha has worked closely with Mitsubishi Motors' engineering team to create two bespoke in-car sound systems for the flagship Outlander, marking Yamaha’s first custom audio system for a North American vehicle. This partnership underscores the innovative nature of the collaboration, combining Yamaha’s expertise in sound with Mitsubishi's engineering excellence. This isn’t the first time Yamaha and Mitsubishi Motors have worked together. The audio systems were first introduced in the 2024 Mitsubishi Outlander in Japan and will be featured globally in all 2025 Outlander models. Additionally, Yamaha’s audio systems were integrated into the Mitsubishi XFORCE, which launched in 2023 for the ASEAN region. “We aim to deliver excitement through sound, creating an experience that resonates with the driver and brings them closer to the artists,” says Tomokazu Hikida, Yamaha’s sound specialist. “By carefully crafting the bass, midrange, and treble, we innovate to create a moment that stirs the heart within the cabin.” MMNA will share further details about the 2025 Outlander, including updates on features and specifications, during its official North American debut in mid-February 2025. As the partnership between Yamaha and Mitsubishi Motors continues, Yamaha looks forward to delivering high-quality audio products that enhance the driving experience.