Yamaha Confirms Partnership with Mitsubishi Into North American Market

Mitsubishi Motors North America is strengthening its commitment to delivering vehicles to customers more efficiently through a new collaboration with AMPORTS and Port Freeport in Texas. The partnership expands Mitsubishi's U.S. distribution network, helping improve delivery times to dealerships across the Gulf Coast and Midwest while supporting the brand's long-term Momentum 2030 business strategy. Port Freeport's strategic location provides a faster, more streamlined route for incoming Mitsubishi vehicles. Once vehicles arrive at the port, AMPORTS manages unloading, vehicle processing, accessory installation, and final preparation before they are shipped to dealerships. This integrated approach helps reduce transportation time, improve efficiency, and streamline the entire supply chain. The new operation officially launched earlier this year, with more than 500 Mitsubishi vehicles arriving in April and a ribbon-cutting ceremony held in July to celebrate the partnership. The event also welcomed the arrival of the Höegh Sunrise, one of the newest environmentally advanced vehicle carriers, highlighting Mitsubishi's ongoing commitment to more sustainable transportation solutions. This investment reflects Mitsubishi Motors' continued focus on improving the ownership experience by ensuring vehicles reach dealer partners more quickly and efficiently while supporting future growth across the United States. At Heritage Mitsubishi, we're excited to see Mitsubishi investing in smarter logistics and enhanced distribution, helping bring the latest Mitsubishi vehicles to our showroom faster so you can enjoy the newest models with less wait. Visit us today to explore the innovative Mitsubishi lineup and experience the quality and value that continue to drive the brand forward.

Mitsubishi Motors North America, Inc. (MMNA) is proud to celebrate Kim Ito, Chief Marketing Officer, as one of Automotive News’ “100 Leading Women in the North American Auto Industry” for 2025. The prestigious honor recognizes top female leaders who are driving meaningful change and making major decisions in the automotive sector. In her nine years with MMNA, Ito has built an impressive legacy of innovation and forward-thinking marketing. Her work includes: The first-ever vehicle launch on Amazon Live with the 2022 Outlander A real-time cinematic vehicle configurator powered by ZeroLight (2023) MMNA’s 24-hour digital showroom, ClickShop 2.0, connecting customers seamlessly from brand site to dealership (2024) Ito's inclusion on the 2025 list underscores both her personal achievements and Mitsubishi Motors’ broader commitment to elevating women in leadership. Today, women make up half of MMNA’s executive team, a fact CEO Mark Chaffin calls “one of our greatest organizational strengths.” “Kim has earned her place among the best in our industry. She is a constant driver of innovation and a key force behind our Momentum 2030 business plan,” said Chaffin. “We look forward to the ideas and impact she’ll bring as we roll out one new or refreshed vehicle every year through 2030.” Since joining MMNA in 2016, Ito has risen through the ranks, from Director to VP to CMO, overseeing all marketing and advertising strategies across media, digital retail, customer experience, and dealer partnerships. “This recognition is an incredible honor,” said Ito. “I’m so proud to be listed alongside such accomplished women. But most of all, I’m grateful to my family—especially my husband and two kids—whose love and support empower me to bring my best self to everything I do.” Before MMNA, Ito served as Integrated Marketing Manager at QANTAS, overseeing national campaigns and advertising strategy across the Americas. She holds both bachelor’s and master’s degrees in English Literature from the University of California, Riverside and California State University, Los Angeles. Since 1925, Automotive News has been the leading source of industry insight for retailers, suppliers, and manufacturers alike, and its “100 Leading Women” list has celebrated outstanding female leadership every five years since 2000.

Mitsubishi Motors North America, Inc. (MMNA) closed 2024 with remarkable sales growth, highlighting its commitment to delivering stylish, technology-packed, and value-driven vehicles. The company recorded Q4 sales of 27,125 units, a 38.4% year-over-year (YOY) increase, while annual sales surged 25.8% to 109,843 units—the brand’s best performance since 2019. Notably, every model in Mitsubishi’s lineup achieved full-year sales increases, with the Outlander and Outlander Plug-in Hybrid achieving their best-ever annual sales. Leading Mitsubishi’s impressive performance, the Outlander posted 9,624 Q4 sales (up 7.2%) and 45,253 full-year sales (up 6.5%), setting a new record for the nameplate. The Outlander Plug-in Hybrid also had a banner year, with 1,800 Q4 sales (up 14.1%) and 6,975 full-year sales, marking its best annual performance to date. The Eclipse Cross followed suit with strong growth, achieving 2,540 Q4 sales (up 11.4%) and 12,724 annual sales, a 28.2% YOY increase. “This year’s success highlights Mitsubishi’s ability to deliver the right lineup of vehicles for today’s consumers, led by our flagship Outlander and Outlander Plug-in Hybrid,” said Mark Chaffin, MMNA’s president and CEO. “As we prepare to launch the refreshed 2025 Outlander next month, we’re confident this momentum will carry into the New Year.” MMNA’s sales achievements in 2024 were complemented by the announcement of its Momentum 2030 plan, focused on four strategic priorities: Electrification: Expanding Mitsubishi’s electric and hybrid offerings. Renewed Product Lineup: Strengthening the North American portfolio. Modernized Retail Model: Innovating the car-buying experience. Network Expansion: Growing dealership reach and sales. The highly anticipated 2025 Mitsubishi Outlander, featuring new design updates and enhanced technology, will arrive at dealerships nationwide in late February 2025, reinforcing the brand’s trajectory of innovation and growth. With a strong 2024 and an ambitious roadmap for the future, Mitsubishi Motors is well-positioned to continue its upward trajectory in the North American market.