Mitsubishi Motors North America (MMNA) is accelerating toward the future with a bold next step in its Momentum 2030 plan, the brand’s long-term roadmap for growth in the U.S. and Canadian markets. A key promise of the strategy is to launch a new or significantly updated vehicle every year from 2026 through 2030 — and that promise is already in motion with the debut of the all-new 2025 Outlander SUV.
The latest announcement confirms that Mitsubishi will collaborate with Alliance partner Nissan to bring a new battery electric vehicle (BEV) to market in summer 2026. Based on the next-generation Nissan LEAF, the all-electric Mitsubishi model will be available at dealerships across the U.S. and Canada. Full details, including the name, design, technical specs, and pricing, will be announced at a later date.
“Mitsubishi Motors is on an upward trajectory, especially in the United States,” said Mark Chaffin, President and CEO of MMNA. “Today’s announcement reinforces our commitment to the U.S. market and marks the beginning of an exciting future filled with innovation and customer-focused products.”
Chaffin emphasized that Momentum 2030 is more than just a product plan — it’s a vision for transformation. It charts a path that includes:
- Electrification through BEVs, plug-in hybrids, and internal combustion engines, offering customers a range of powertrain options.
- A revitalized and expanded product lineup, tailored to strengthen Mitsubishi’s position in North America.
- Modernized retail experiences for customers and dealers alike.
- Network expansion and sustained sales growth across the continent.
The upcoming BEV represents Mitsubishi’s growing commitment to clean energy mobility and its strategy to offer flexible, technology-forward vehicles for a wide range of customer needs. As the brand evolves, Momentum 2030 will continue to serve as a rallying point for employees, retailers, and drivers looking toward a more dynamic, electrified future.
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