Mitsubishi Motors North America (MMNA) finished second in the mass-market group in 2022. This year, MMNA took the top spot for the first time in Reputation’s annual 2023 Automotive Reputation Report, ranking first among 19 mass-market auto brands. This achievement is a combination of dedicated effort between all Mitsubishi dealerships to provide a world-class customer experience. Reputation’s report evaluates customer experience at 35,000 automotive OEM brands, dealer groups, and dealerships across the United States, Canada, and Europe.
A four-year rise saw the brand climb from 17th (out of 19) among non-luxury brands in 2020. In 2021, MMNA was coined as the most improved brand, posting a 58-point year-over-year improvement and ranking fourth, with the brand placing second in 2022. A refreshed model line along with the award-winning / sales-record-setting Outlander and Outlander Plug-in Hybrid models give way to the success of MMNA.
“As Mitsubishi Motors charts its future, our team knows that the best way to ensure success is through the hearts of our customers, perfecting every touchpoint in their ownership journey with us, whether in sales or service. This customer experience is the number one priority at Mitsubishi Motors and guides every decision we make,” said Mark Chaffin, Mitsubishi Motors North America, Inc., president and CEO.
Chaffin continued, “Our finishing position as the number-one brand in the mass-market group of the 2023 Reputation Automotive Report is the result of many years of commitment and hard work by everyone throughout our dealer-partner network, in our U.S. and Japanese headquarters, and across our regional teams around the U.S. I simply could not be more proud to see Mitsubishi Motors at the very top of one of the most influential customer satisfaction indexes in the auto industry, besting our competition and reinforcing the confidence our owners have in us.”
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