Last month, the world celebrated Earth Month – Mitsubishi celebrated more than half a century of pioneering the electrified vehicle market. The world’s first mass-market battery EV, the world’s first plug-in hybrid SUV, and the world’s best-selling plug-in hybrid vehicle paved the way for more to come. With even more electrification on the horizon, Mitsubishi is excited to see where the road takes us.
2010 Mitsubishi Innovative Electric Vehicle (i-MiEV) was the world’s first mass-market batter EV, with the Outlander Plug-in Hybrid taking the stage just three years later. The Outlander Plug-in Hybrid would become the world’s best-selling plug-in hybrid electric vehicle, a position still held today by the all-new, award-winning 2023 Outlander Plug-in Hybrid.
Challenge 25, Mitsubishi’s Midterm Plan for electrification, commits to accelerating toward a sustainable carbon-neutral future, setting goals of 40 percent reduction in vehicle CO2 emissions and 50 percent reduction in operational CO2 emissions by 2030. The target for global EV sales is to be 50% by 2030, with a final 100% in 2035.
“The history of Mitsubishi Motors’ electrification program parallels the establishment of Earth Day,” said Mark Chaffin, CEO of Mitsubishi Motors North America (MMNA). “And while we have many pioneering achievements to be proud of, we’re not resting on our laurels. Our all-new Outlander Plug-in Hybrid flagship is continuing our leadership in electrified mobility, setting sales records, earning awards and accumulating accolades from media and customers alike. And we are eagerly anticipating new electrified Mitsubishi models in our near future, as outlined in our parent company’s recently announced Midterm Plan.”
See for yourself why Mitsubishi holds the candle for electric pioneering – click here to view our current Outlander PHEV inventory.
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