The beloved Outlander, Mitsubishi’s flagship family of seven-passenger SUVs, celebrates their 40th anniversary this year. To commemorate, Mitsubishi has released special Anniversary Editions of its top-selling Outlander and newly launched Outlander Plug-in Hybrid Electric Vehicle (PHEV), combining a unique paint scheme, badging and premium accessories, and offering a special value.
The 40th Anniversary Outlander finds the same quilted-leather door inserts in black and tan, a black headliner and pillars, and semi-aniline leather-appointed seating surfaces. To distinguish the special edition, you’ll find a unique Black Diamond and Bronze two-tone paint scheme, 40th Anniversary badges, dynamic shield illumination, door scuff plates, metal cargo scuff plates, center console illumination, chrome Outlander hood emblem, and a rear bumper protector.
Mitsubishi looks to 40 more years of continued success built on an all-new or significantly refreshed lineup of vehicles highlighted by the 2022 Outlander and 2023 Outlander PHEV, a robust and growing dealer partner network, and record-breaking sales success.
Mitsubishi Motors was formally introduced to the U.S. in 1981, though they had actually been selling vehicles in the U.S. prior to 1981 with Dodge or Plymouth branding on them through their partnership with Chrysler Corporation. But in 1981, the company created a formal presence for itself as Mitsubishi Motor Sales of America, headquartered in Fountain Valley, Calif., with vehicles sold through an initial dealer network of 70 facilities across the country.
“Throughout the past 40 years, Mitsubishi has earned a reputation in this country for reliable, capable, and convenient vehicles that offer great value, winning the loyalty of many repeat customers,” said MMNA President and CEO, Mark Chaffin. “Our 40th Anniversary Special Edition Outlander and Outlander PHEV are more than just a celebration of that brand heritage, they are a powerful step forward into our next 40 years of success in the U.S.”
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