This month, Mitsubishi Motors announced their plan to extend an existing partnership with ZeroLight to launch the world-first real-time cinematic configurator experience. This new program will allow you to configure the perfect 2023 Outlander Plug-In Hybrid on the move as it travels through a photorealistic mountain pass. You’ll be able to experience the look and feel of your new Outlander as it changes colors, trim levels and accessories.
Phase one included the launch of a real-time 3D experience that allowed customers to explore their new Outlander in ive virtual environments. Reservations with this experience exceeded expectations, with 75% of the full campaign goal taken within the first 24 hours of debut.
Phase two will be a real-time cinematic configurator experience to up the ante. Change colors, trim levels, accessories and more as your future Outlander Plug-In Hybrid travels through a realistic mountain pass. Once you find the perfect Outlander, you’ll be able to access a personalized interactive microsite that features automatically generated images and videos of your chosen model. The advanced data layer of this new project will empower Mitsubishi and their partners to personalize every customer journey. Because the ZeroLight technology is web-based, it is universally accessible and is expected to perform consistently on any device, wherever the user may be. In some cases, this can effectively multiply the device’s processing power by up to 10x.
“Our goal is to elevate the customer experience with every interaction a consumer has with the brand. Enhancing that experience through digital innovation is both a competitive advantage and a customer benefit,” said Kim Ito, MMNA V.P., Marketing. “Through our ongoing partnership with ZeroLight, we can now offer a smarter, more compelling and connected way for consumers to shop and purchase Mitsubishi vehicles. It dovetails nicely with our existing ClickShop digital showroom experience and is the latest evidence of our drive to lead the industry through advanced technology.”
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