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Heritage Mitsubishi is proud to share that Mitsubishi Motors North America, Inc. (MMNA) recently provided a one-year loan of a 2025 Mitsubishi Outlander Plug-in Hybrid (PHEV) to Nashville-based nonprofit Cumberland River Compact through MMNA’s Community Utility Vehicle (CUV) Program. This partnership will help the organization continue its vital work in education, restoration, and outreach programs aimed at protecting and enhancing the Cumberland River and its tributaries. The three-row Outlander PHEV offers a combination of SUV capability, efficiency, and eco-friendly performance. With seating for seven, 38 miles of all-electric range, a total driving range of up to 420 miles, and Mitsubishi’s Super All-Wheel Control (S-AWC) system, the vehicle will allow the Cumberland River Compact to mobilize their efforts more efficiently and safely for river-side activities. “This Outlander PHEV will play an important part in our efforts to keep Tennessee’s water clean and healthy,” said Mekayle Houghton, Executive Director of Cumberland River Compact. The CUV Program supports nonprofits making a difference in their communities by providing versatile and sustainable vehicles. According to Katherine Knight, MMNA’s Senior VP and head of charitable programs, “This partnership with Cumberland River Compact addresses a tangible need in Nashville and underscores Mitsubishi Motors’ commitment to supporting sustainable communities.” The CUV Program is part of MMNA’s broader corporate social responsibility initiative, “Driving Confidence – Driving Community,” which focuses on the idea that small, local efforts can create a significant impact. Past partnerships include Nashville-based Community Resource Center and Charis Health Center, Las Vegas-based Goodie Two Shoes Foundation, and Dallas-based Record the Journey. Through this program, Mitsubishi continues to demonstrate its dedication to supporting organizations that make a positive difference in their local communities while promoting sustainable mobility.

Mitsubishi Motors is taking connectivity to the next level with the 2026 Mitsubishi Outlander, bringing advanced AT&T 5G connectivity to the brand’s flagship SUV. Designed to enhance every drive, this next-generation technology delivers ultra-fast data speeds, improved performance, and expanded entertainment options, keeping drivers and passengers seamlessly connected wherever the road leads. With built-in AT&T 5G, the 2026 Outlander offers a smarter, more responsive in-vehicle experience. From faster system response times to smoother access to connected features, the Outlander transforms everyday driving into a more engaging and convenient journey. Connectivity in the Outlander goes far beyond entertainment. Thanks to over-the-air (OTA) updates, Mitsubishi can remotely deliver software enhancements and security updates to select vehicle systems. That means your Outlander can stay current with the latest improvements—often without a service visit, helping reduce downtime while keeping your vehicle optimized with the newest features and performance upgrades. By embedding AT&T 5G connectivity, Mitsubishi is also opening the door to future innovation. The 5G network provides lower latency, increased bandwidth, and higher capacity, allowing for faster communication between vehicle systems and creating opportunities for new connected services down the road. Every drive becomes more intelligent, more efficient, and more enjoyable. “At Mitsubishi Motors, our goal is to create a transformative, personalized experience for every driver,” said Bryan Arnett, Director of Digital Product Strategy for Mitsubishi Motors North America. “Working with AT&T—an industry leader in automotive connectivity—ensures we continue to exceed customer expectations through next-generation technology.” The 2026 Mitsubishi Outlander is the first Mitsubishi model to roll out with AT&T 5G connectivity, with additional models and trim levels expected to follow in the future. At Heritage Mitsubishi, we’re excited to offer the latest in connected driving technology. View our inventory today to explore the 2026 Mitsubishi Outlander and experience how advanced connectivity can elevate every mile.

The end of the year is the perfect time to drive home a new adventure, and Heritage Mitsubishi is making it easier than ever with the Mitsubishi Year End Sales Event! Take advantage of incredible offers and incentives on our most popular models before the year ends. Whether you’re looking for the versatile Outlander, the rugged Eclipse Cross, or the fuel-efficient Outlander Plug-in Hybrid, our Year End Sales Event puts exceptional savings and flexible financing within your reach. Exclusive Year-End Deals: Take advantage of our new amazing offers at Heritage Mitsubishi. With 0% financing for up to 72 months on the Outlander PHEV, you’ll be able to drive home for the holidays in a new SUV for the whole family. Plus, you can sae up to $10,000 on select new models in our inventory! Upgrade Your Ride: Bring in your current vehicle for a trade-in and drive away in something new. We’re offering top-dollar or your vehicle to expand our used car lot, with no purchase necessary. We’ll buy your vehicle, even if you drive home without one of ours. Exceptional Service: Is your current vehicle in need of a tune-up for the cold weather? We’ll help your holiday travel go as smoothly as possible in our service department! You can take advantage today of our service offers to get you in and out, without breaking the bank. Don’t wait! The Mitsubishi Year End Sales Event is your chance to step into the new year in a vehicle that’s perfectly suited for every journey. Visit Heritage Mitsubishi in Morrow today to find your perfect Mitsubishi and drive into 2026 with style, confidence, and savings.

Get ready for the next era of Mitsubishi. Mitsubishi Motors unveiled the Mitsubishi Elevance Concept, an electrified crossover SUV designed to elevate both adventure and everyday driving. The reveal headlined this year’s Japan Mobility Show, where Mitsubishi showcased vehicles built around its theme: “Forever Adventure.” President and CEO Takao Kato emphasized the brand’s commitment to exploration and driving enjoyment, highlighting both the Elevance Concept and the evolved Delica lineup. Mitsubishi Elevance Concept: A New Vision of Electric Adventure The Elevance Concept blends smooth, futuristic design with Mitsubishi’s latest electrification and all-wheel-control technologies. Its quad-motor 4WD system with Super-All Wheel Control provides confident performance on city streets, backroads, and off-road terrain. Powered by a PHEV system featuring a carbon-neutral-fuel-compatible engine and a large traction battery, the Elevance delivers clean, quiet everyday driving with the range and flexibility needed for longer trips. The battery can also power glamping-style campsite amenities when paired with a trailer. Inside, Mitsubishi introduces its new AI Co-Driver, which suggests destinations based on the driver’s lifestyle, recommends drive modes in real time, and enhances overall safety and confidence. A seamless cabin layout, expansive display screens, and a spacious three-row interior create a high-class, comfortable environment for up to six passengers—ideal for adventure or long-distance travel. Design That Blends Elegance and Capability Inspired by the “Luxe Adventurer” theme, the Elevance Concept features: A capsule-style cabin paired with a strong, rib-bone-inspired body frame An evolved Dynamic Shield front design with a honeycomb grille Wide character lines that flow from headlights to taillights Lowered side windows that improve outward visibility and immersion in nature With advanced electric 4WD, precise wheel-by-wheel traction control, and enhanced body stability, the Elevance Concept promises secure, smooth driving—even on rugged terrain. The Delica Lineup Expands Mitsubishi also highlighted the long-loved Delica series, known for its capability, durability, and family-friendly versatility. With over 1.38 million units sold, the Delica continues to be a favorite for both daily life and outdoor adventures. New Delica D:5 (Prototype) The latest Delica D:5 evolves into a more refined “all-around MPV,” now featuring S-AWC for improved stability and handling across varied road surfaces. It sports a stronger, more polished exterior with a redesigned grille, bumper, and wheel arch moldings, plus an upgraded interior with digital displays and rugged metal accents.

Big news for Mitsubishi fans, and exciting times ahead for us here at Heritage Mitsubishi. Mitsubishi Motors North America (MMNA) has confirmed that an all-new, off-road-focused variant of the Outlander SUV will be joining the lineup during the company’s Fiscal Year 2026 (April 1, 2026–March 31, 2027). This announcement follows closely on the heels of Mitsubishi’s May 7, 2025, news that the brand will also bring an all-new battery-electric vehicle (BEV) to the North American market. Together, these two models highlight the strength of Mitsubishi’s Momentum 2030 business plan, a forward-looking strategy that promises innovation, versatility, and renewed excitement across the lineup. Building on the success of the Trail Edition Outlander, this new off-road model will take Mitsubishi’s adventurous spirit to the next level. It will feature rugged bodywork, enhanced drive modes, off-road performance upgrades, and unique interior details designed for both comfort and capability. Underneath it all will be the latest evolution of Mitsubishi’s Super All-Wheel Control (S-AWC) system, perfected through years of rally racing heritage and Dakar Rally victories, ensuring families can confidently explore beyond the pavement. While details such as the name, design, and technical specs are still under wraps, Mitsubishi has confirmed that more information will be released soon. What we do know is that the future lineup is shaping up to be one of the brand’s most dynamic yet, with the 2025 Outlander already on sale, an updated Outlander Plug-in Hybrid on the horizon, and a new mild-hybrid powertrain debuting in the 2026 Outlander. “Mitsubishi’s Momentum 2030 plan is already gaining momentum,” said Mark Chaffin, MMNA’s president and CEO. “We’ve set ambitious goals, and with these upcoming launches, we’re proving that Mitsubishi’s best days are still ahead.” Here at Heritage Mitsubishi, we couldn’t agree more. As Mitsubishi continues to innovate with electrified performance, adventurous design, and modern technology, we’re proud to bring that excitement to our drivers across Morrow, Atlanta, Stockbridge, and the surrounding areas. Stay tuned — the future of Mitsubishi is bold, electrified, and built for adventure.

Mitsubishi Motors North America (MMNA) is celebrating a historic milestone: for the first time in Green Car Journal’s 21-year history, two sister models have jointly earned the prestigious 2026 Family Green Car of the Year award. Both the Mitsubishi Outlander and Outlander Plug-in Hybrid (PHEV) were named co-winners, marking the PHEV’s fourth consecutive Green Car Journal award and cementing the Outlander lineup’s reputation for innovation, sustainability, and family-friendly versatility. Green Car Journal’s Family Green Car of the Year Award recognizes vehicles that excel in environmental performance while delivering style, practicality, and value. This year’s decision reflects exciting upcoming updates to the Outlander PHEV — including a larger battery with increased all-electric range, refreshed exterior and interior design, improved driving dynamics, and a Yamaha audio system — as well as the introduction of a new mild-hybrid powertrain for the Outlander. Together, these advancements represent Mitsubishi Motors’ ongoing leadership in eco-conscious engineering. “The addition of a mild-hybrid powertrain is an important evolutionary step toward improving efficiency and reducing carbon emissions,” said Ron Cogan, editor and publisher of Green Car Journal. “Styling updates, greater onboard battery power, and expanded electric range add to the Outlander PHEV’s attributes as an outstanding, environmentally positive family vehicle.” Both the revised 2026 Outlander Plug-in Hybrid and the new mild-hybrid Outlander will launch in the coming months. The current 2025 Outlander Plug-in Hybrid already offers up to 38 miles of all-electric range and a total hybrid range of up to 420 miles, and the Outlander lineup benefits from Mitsubishi’s Super All-Wheel Control (S-AWC) system for exceptional confidence on the road. “These vehicles reflect Mitsubishi Motors’ commitment to sustainable, practical mobility solutions,” said Mark Chaffin, president and CEO of MMNA. “From the mild-hybrid efficiency of Outlander to the expanded electric range of the PHEV, families now have more options than ever to enjoy eco-friendly driving without compromise.” This recognition comes as part of Mitsubishi’s Momentum 2030 plan, which pledges a new or revised vehicle each year through the end of the decade. By balancing sustainability with real-world needs — and delivering vehicles with the value customers expect — Mitsubishi Motors continues to redefine what family-friendly green driving can be.

With a legacy forged in the world’s toughest terrain, including 12 overall victories in the Paris-to-Dakar Rally and four World Rally Championship driver’s titles, Mitsubishi Motors’ Super-All Wheel Control (S-AWC) system has already proven it can handle anything nature throws its way. Now, that same rally-bred technology comes standard on every 2025 Mitsubishi Outlander Trail Edition, ensuring the fun doesn’t stop when the pavement ends. Mitsubishi Motors North America, Inc. (MMNA) has announced its first dedicated off-highway styling and equipment package for the Outlander SUV. Based on the SE trim, the 2025 Outlander Trail Edition carries a starting MSRP of $39,295 and brings rugged capability together with distinctive style and upgraded features. The Outlander Trail Edition makes its presence known with exclusive blacked-out styling cues: matte-and-gloss hood decals, black hood garnish, a dedicated Trail Edition badge, black skid bumper trim, extended black fender flares, and — for the first time on an Outlander — unique black 18-inch basket-weave wheels. Black mirror caps, door handles, and roof trim complete the aggressive look. Inside, Mitsubishi adds function to form with Trail Edition all-weather floor mats for every seating position and a dedicated cargo mat designed to preserve access to the SUV’s segment-exclusive third-row seating. Buyers can customize their Outlander Trail Edition right off the lot with dealer-installed accessories, including Cooper Discoverer Road+Trail AT tires, Thule roof racks, mountain-themed body graphics, and a range of Thule gear carriers for bikes, boards, canoes, and more. All accessories are stocked at Mitsubishi dealers for seamless personalization. Every Trail Edition benefits from the latest Outlander updates, including revised steering and ride tuning, a redesigned interior with expanded storage, new wireless device charging, and a larger center console. Comfort and tech highlights include: Dynamic Sound Yamaha Premium audio system with eight speakers Heated front seats with black leather-and-suede upholstery Power panoramic sunroof with retractable shade LED headlights and fog lights Mi-Pilot Assist with adaptive cruise control and traffic-jam assist Heated windshield wipers, headlight washers, and five USB-C ports “With updates to interior styling, drivability, and now the addition of the fantastic Trail Edition to widen interest in the vehicle even further, the 2025 Outlander absolutely must be on every compact SUV shopper's list,” said Mark Chaffin, president and CEO of MMNA. The 2025 Mitsubishi Outlander Trail Edition combines proven all-wheel-drive capability with adventure-ready style and premium comfort — a compact SUV designed to take you beyond the ordinary, wherever the road (or trail) leads.

Value, quality, and durability have long defined Mitsubishi Motors vehicles. For the 2026 model year, the brand is taking that promise even further. Mitsubishi Motors North America, Inc. (MMNA) has announced major updates across its lineup, highlighted by a refreshed 2026 Outlander Plug-in Hybrid, an all-new mild-hybrid powertrain for the 2026 Outlander, and the continued availability of Trail Edition models that celebrate the brand’s motorsport heritage. These changes reflect Mitsubishi’s Momentum 2030 business plan, which pledges a new or significantly revised vehicle for North America every year from 2026 through 2030. Pricing and full technical specifications will be revealed closer to launch. 2026 Outlander Plug-in Hybrid Arriving in Q1 2026, the world’s first plug-in hybrid SUV receives a major mid-cycle update: Larger-capacity drive battery for increased all-electric range, improved acceleration, and reduced engine use. Upgraded interior with new materials, colors, sound-deadening, heated and cooled front seats, redesigned center console, and wireless charging. Standard Yamaha® premium audio and available 12.3-inch infotainment display. Exterior refresh featuring a revised grille, new bumper design, smoked taillights, and 20-inch wheels. Improved ride and handling thanks to revised suspension tuning. The updated PHEV continues to feature twin electric motors with Super-All Wheel Control (S-AWC), combining eco-friendly performance with all-weather confidence. 2026 Outlander Launching in Q4 2025, the 2026 Outlander replaces its 2.5L engine with a 1.5L turbocharged four-cylinder paired to Mitsubishi’s first mild-hybrid system, delivering improved off-the-line torque and overall drivability. Additional updates include new trims: a value-oriented LE trim, a premium SEL Black Edition, and the return of the performance-inspired Ralliart model. Plus, a carry-over exterior design from the 2025 refresh with enhanced road manners and interior upgrades. 2026 Eclipse Cross The popular compact crossover carries forward with minimal changes: Standard Apple CarPlay® and Android Auto™ on all trims. SEL and SEL Touring models now include “Eclipse Cross” hood badging as standard. Motorsport-derived S-AWC all-wheel drive remains standard equipment. 2026 Outlander Sport Mitsubishi’s most affordable SUV returns unchanged for 2026, continuing to offer standard All-Wheel Control (AWC) for year-round confidence, rear-seat reminder, Apple CarPlay® and Android Auto™, and family-friendly LATCH anchors. Plus, an industry-leading warranty and an impressive 97% purchase rate among cross-shop buyers (Ipsos). Warranty Coverage Every Mitsubishi comes with a 10-year/100,000-mile powertrain limited warranty, plus a 5-year/60,000-mile limited warranty, 7-year corrosion coverage, 5-year roadside assistance, and a 2-year/30,000-mile maintenance program — delivering peace of mind for the road ahead. The 2026 Mitsubishi lineup raises the bar in technology, efficiency, and value — whether you’re looking for an eco-conscious plug-in hybrid, an adventure-ready Trail Edition, or a compact SUV built for everyday life.

Mitsubishi Motors North America, Inc. (MMNA) is charging into the second half of 2025 with strong sales and big plans for the future. The brand reported 22,116 vehicle sales in the second quarter alone, pushing year-to-date sales to 53,753 — a 5.1% increase over the first half of 2024 and Mitsubishi’s best start to a year since 2019. At the heart of this growth is the redesigned 2025 Mitsubishi Outlander, which continues to lead as MMNA’s flagship model. With 7,821 units sold in Q2, the Outlander stands tall as the brand’s top performer. Its modern design, available plug-in hybrid variant, and family-friendly features have made it a strong choice in the midsize SUV market. Additional standouts for the quarter include: Eclipse Cross – 4,534 sales, a remarkable 80% increase over Q2 2024 Outlander Sport – 4,968 sales, up nearly 50% year-over-year Outlander Plug-in Hybrid – Year-to-date sales are up 6.3%, showing continued interest in Mitsubishi’s electrified offerings Mirage – Despite production ending, the fuel-efficient compact continues to move, with 10,719 units sold YTD, up 8.7% Looking ahead, Mitsubishi is laying the groundwork for an exciting future with Momentum 2030, the brand’s long-term business strategy for North America. A major component of this plan is the launch of a new or significantly refreshed vehicle every year between 2026 and 2030. Mitsubishi Motors is also celebrating a major industry honor. Kim Ito, Chief Marketing Officer, was named one of Automotive News’ “100 Leading Women in the North American Auto Industry” for 2025. With nearly a decade at MMNA, Ito has spearheaded numerous groundbreaking initiatives, including: The first-ever vehicle launch on Amazon Live (Outlander, 2022) The industry’s first real-time cinematic configurator (ZeroLight, 2023) The ClickShop 2.0 24-hour digital showroom that bridges the online-to-dealership shopping journey Expanding its physical footprint, Mitsubishi Motors North America has partnered with LaFontaine Automotive Group, the nation’s 30th largest dealer group. The collaboration will bring new Mitsubishi retail locations to Ann Arbor and Lansing, with additional Michigan locations planned by mid-2026. This strategic move aligns with Mitsubishi’s efforts to expand access to its growing product lineup in key U.S. markets.

Mitsubishi Motors North America, Inc. (MMNA) is proud to celebrate Kim Ito, Chief Marketing Officer, as one of Automotive News’ “100 Leading Women in the North American Auto Industry” for 2025. The prestigious honor recognizes top female leaders who are driving meaningful change and making major decisions in the automotive sector. In her nine years with MMNA, Ito has built an impressive legacy of innovation and forward-thinking marketing. Her work includes: The first-ever vehicle launch on Amazon Live with the 2022 Outlander A real-time cinematic vehicle configurator powered by ZeroLight (2023) MMNA’s 24-hour digital showroom, ClickShop 2.0, connecting customers seamlessly from brand site to dealership (2024) Ito's inclusion on the 2025 list underscores both her personal achievements and Mitsubishi Motors’ broader commitment to elevating women in leadership. Today, women make up half of MMNA’s executive team, a fact CEO Mark Chaffin calls “one of our greatest organizational strengths.” “Kim has earned her place among the best in our industry. She is a constant driver of innovation and a key force behind our Momentum 2030 business plan,” said Chaffin. “We look forward to the ideas and impact she’ll bring as we roll out one new or refreshed vehicle every year through 2030.” Since joining MMNA in 2016, Ito has risen through the ranks, from Director to VP to CMO, overseeing all marketing and advertising strategies across media, digital retail, customer experience, and dealer partnerships. “This recognition is an incredible honor,” said Ito. “I’m so proud to be listed alongside such accomplished women. But most of all, I’m grateful to my family—especially my husband and two kids—whose love and support empower me to bring my best self to everything I do.” Before MMNA, Ito served as Integrated Marketing Manager at QANTAS, overseeing national campaigns and advertising strategy across the Americas. She holds both bachelor’s and master’s degrees in English Literature from the University of California, Riverside and California State University, Los Angeles. Since 1925, Automotive News has been the leading source of industry insight for retailers, suppliers, and manufacturers alike, and its “100 Leading Women” list has celebrated outstanding female leadership every five years since 2000.

Mitsubishi Motors North America (MMNA) is accelerating toward the future with a bold next step in its Momentum 2030 plan, the brand’s long-term roadmap for growth in the U.S. and Canadian markets. A key promise of the strategy is to launch a new or significantly updated vehicle every year from 2026 through 2030 — and that promise is already in motion with the debut of the all-new 2025 Outlander SUV. The latest announcement confirms that Mitsubishi will collaborate with Alliance partner Nissan to bring a new battery electric vehicle (BEV) to market in summer 2026. Based on the next-generation Nissan LEAF, the all-electric Mitsubishi model will be available at dealerships across the U.S. and Canada. Full details, including the name, design, technical specs, and pricing, will be announced at a later date. “Mitsubishi Motors is on an upward trajectory, especially in the United States,” said Mark Chaffin, President and CEO of MMNA. “Today’s announcement reinforces our commitment to the U.S. market and marks the beginning of an exciting future filled with innovation and customer-focused products.” Chaffin emphasized that Momentum 2030 is more than just a product plan — it’s a vision for transformation. It charts a path that includes: Electrification through BEVs, plug-in hybrids, and internal combustion engines, offering customers a range of powertrain options. A revitalized and expanded product lineup, tailored to strengthen Mitsubishi’s position in North America. Modernized retail experiences for customers and dealers alike. Network expansion and sustained sales growth across the continent. The upcoming BEV represents Mitsubishi’s growing commitment to clean energy mobility and its strategy to offer flexible, technology-forward vehicles for a wide range of customer needs. As the brand evolves, Momentum 2030 will continue to serve as a rallying point for employees, retailers, and drivers looking toward a more dynamic, electrified future. Click here to follow us on Facebook to stay tuned for more updates as Mitsubishi Motors charges into its next chapter.

At Heritage Mitsubishi, our number one priority is making sure our vehicles are as fairly priced as possible with our customers in mind. During our Spring Sales Event, you can enjoy special financing rates, lease incentives, and exclusive model discounts across our full lineup. Qualified buyers can take advantage of financing as low as 0% APR — making it easier than ever to upgrade your ride without stretching your budget. A Mitsubishi for Every Lifestyle From the fuel-sipping Mirage, to the adventure-ready Outlander, and the versatile Eclipse Cross, our showroom is packed with options to suit every driver. Whether it’s your daily commute, weekend road trips, or family outings — we’ve got your perfect match waiting When you choose Mitsubishi, you're choosing a brand that blends style, safety, and long-term reliability. Packed with the latest tech and designed for real-world adventures, Mitsubishi vehicles are built to keep pace with wherever life takes you. Maximize Your Trade-In Have a vehicle you're ready to trade? Get top dollar for your current ride and put that value directly toward your new Mitsubishi. It's the easiest way to refresh your garage and your driving experience all at once. The Spring Sales Event is only here for a limited time, and when these deals are gone, they’re gone. Don’t wait until the season slips away. Ready to upgrade? Stop by Heritage Mitsubishi today and experience the spring savings for yourself! After all, at Heritage, you can always Expect the Best. Click here to get started by viewing our current new inventory.