In the 43-year history of the J.D. Power U.S. Customer Service Index (CSI) Study, this year marks the first for Mitsubishi Motors to be ranked first in the mass-market segment. This customer satisfaction study done at new-vehicle service departments, shows Mitsubishi scoring fourteen points higher than the nearest rival – a thirty point improvement from last year for the growing brand.
“From our in-house staff at MMNA, to our field reps across the country, to all of our dealer partners nationwide, we’ve all dedicated ourselves to giving Mitsubishi Motors customers the best experience possible,” said Mark Chaffin, President & CEO, MMNA. “Our hard work has paid off – both for us and our customers. After we finished tenth in the mass market segment in the Study in 2018, it made us question everything that we were doing. Now to see us ranking first among all mass-market brands in the J.D. Power 2023 U.S. CSI Study, well, this is truly an accomplishment worth celebrating. Thanks and congratulations to the entire team on this milestone achievement.”
The J.D Power CSI Study includes model segment rankings to provide more context about the service experience based customer preferences, vehicle use, and more. Mitsubishi also found themselves with top honors in the new Mass Market SUV segment – a success brought by the brands best selling SUV: The Outlander. This accomplishment comes after a multi-year effort that focused on improving corporate and retail operations to ensure a perfect experience for the customer during every touchpoint. The brand’s CSI success follows two straight years of year-on-year retail sales growth, and the successful launches of the brand’s award-winning Outlander and Outlander PHEV flagship vehicles.
Connect with us
