Value, quality, and durability have long defined Mitsubishi Motors vehicles. For the 2026 model year, the brand is taking that promise even further. Mitsubishi Motors North America, Inc. (MMNA) has announced major updates across its lineup, highlighted by a refreshed 2026 Outlander Plug-in Hybrid, an all-new mild-hybrid powertrain for the 2026 Outlander, and the continued availability of Trail Edition models that celebrate the brand’s motorsport heritage.
These changes reflect Mitsubishi’s Momentum 2030 business plan, which pledges a new or significantly revised vehicle for North America every year from 2026 through 2030. Pricing and full technical specifications will be revealed closer to launch.
Read the rest of this entry »Mitsubishi Motors Reports Strong First Half of 2025
Mitsubishi Motors North America, Inc. (MMNA) is charging into the second half of 2025 with strong sales and big plans for the future. The brand reported 22,116 vehicle sales in the second quarter alone, pushing year-to-date sales to 53,753 — a 5.1% increase over the first half of 2024 and Mitsubishi’s best start to a year since 2019.
At the heart of this growth is the redesigned 2025 Mitsubishi Outlander, which continues to lead as MMNA’s flagship model. With 7,821 units sold in Q2, the Outlander stands tall as the brand’s top performer. Its modern design, available plug-in hybrid variant, and family-friendly features have made it a strong choice in the midsize SUV market.
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Mitsubishi Motors North America, Inc. (MMNA) is proud to celebrate Kim Ito, Chief Marketing Officer, as one of Automotive News’ “100 Leading Women in the North American Auto Industry” for 2025. The prestigious honor recognizes top female leaders who are driving meaningful change and making major decisions in the automotive sector.
In her nine years with MMNA, Ito has built an impressive legacy of innovation and forward-thinking marketing. Her work includes:
- The first-ever vehicle launch on Amazon Live with the 2022 Outlander
- A real-time cinematic vehicle configurator powered by ZeroLight (2023)
- MMNA’s 24-hour digital showroom, ClickShop 2.0, connecting customers seamlessly from brand site to dealership (2024)
Ito’s inclusion on the 2025 list underscores both her personal achievements and Mitsubishi Motors’ broader commitment to elevating women in leadership. Today, women make up half of MMNA’s executive team, a fact CEO Mark Chaffin calls “one of our greatest organizational strengths.”
“Kim has earned her place among the best in our industry. She is a constant driver of innovation and a key force behind our Momentum 2030 business plan,” said Chaffin. “We look forward to the ideas and impact she’ll bring as we roll out one new or refreshed vehicle every year through 2030.”
Since joining MMNA in 2016, Ito has risen through the ranks, from Director to VP to CMO, overseeing all marketing and advertising strategies across media, digital retail, customer experience, and dealer partnerships.
“This recognition is an incredible honor,” said Ito. “I’m so proud to be listed alongside such accomplished women. But most of all, I’m grateful to my family—especially my husband and two kids—whose love and support empower me to bring my best self to everything I do.”
Before MMNA, Ito served as Integrated Marketing Manager at QANTAS, overseeing national campaigns and advertising strategy across the Americas. She holds both bachelor’s and master’s degrees in English Literature from the University of California, Riverside and California State University, Los Angeles.
Since 1925, Automotive News has been the leading source of industry insight for retailers, suppliers, and manufacturers alike, and its “100 Leading Women” list has celebrated outstanding female leadership every five years since 2000.
Mitsubishi Motors North America (MMNA) is accelerating toward the future with a bold next step in its Momentum 2030 plan, the brand’s long-term roadmap for growth in the U.S. and Canadian markets. A key promise of the strategy is to launch a new or significantly updated vehicle every year from 2026 through 2030 — and that promise is already in motion with the debut of the all-new 2025 Outlander SUV.
The latest announcement confirms that Mitsubishi will collaborate with Alliance partner Nissan to bring a new battery electric vehicle (BEV) to market in summer 2026. Based on the next-generation Nissan LEAF, the all-electric Mitsubishi model will be available at dealerships across the U.S. and Canada. Full details, including the name, design, technical specs, and pricing, will be announced at a later date.
“Mitsubishi Motors is on an upward trajectory, especially in the United States,” said Mark Chaffin, President and CEO of MMNA. “Today’s announcement reinforces our commitment to the U.S. market and marks the beginning of an exciting future filled with innovation and customer-focused products.”
Chaffin emphasized that Momentum 2030 is more than just a product plan — it’s a vision for transformation. It charts a path that includes:
- Electrification through BEVs, plug-in hybrids, and internal combustion engines, offering customers a range of powertrain options.
- A revitalized and expanded product lineup, tailored to strengthen Mitsubishi’s position in North America.
- Modernized retail experiences for customers and dealers alike.
- Network expansion and sustained sales growth across the continent.
The upcoming BEV represents Mitsubishi’s growing commitment to clean energy mobility and its strategy to offer flexible, technology-forward vehicles for a wide range of customer needs. As the brand evolves, Momentum 2030 will continue to serve as a rallying point for employees, retailers, and drivers looking toward a more dynamic, electrified future.
Click here to follow us on Facebook to stay tuned for more updates as Mitsubishi Motors charges into its next chapter.
Spring into New Discounts on a New Mitsubishi
At Heritage Mitsubishi, our number one priority is making sure our vehicles are as fairly priced as possible with our customers in mind. During our Spring Sales Event, you can enjoy special financing rates, lease incentives, and exclusive model discounts across our full lineup. Qualified buyers can take advantage of financing as low as 0% APR — making it easier than ever to upgrade your ride without stretching your budget.
A Mitsubishi for Every Lifestyle
From the fuel-sipping Mirage, to the adventure-ready Outlander, and the versatile Eclipse Cross, our showroom is packed with options to suit every driver. Whether it’s your daily commute, weekend road trips, or family outings — we’ve got your perfect match waiting
When you choose Mitsubishi, you’re choosing a brand that blends style, safety, and long-term reliability. Packed with the latest tech and designed for real-world adventures, Mitsubishi vehicles are built to keep pace with wherever life takes you.
Maximize Your Trade-In
Have a vehicle you’re ready to trade? Get top dollar for your current ride and put that value directly toward your new Mitsubishi. It’s the easiest way to refresh your garage and your driving experience all at once.
The Spring Sales Event is only here for a limited time, and when these deals are gone, they’re gone. Don’t wait until the season slips away.
Ready to upgrade?Stop by Heritage Mitsubishi today and experience the spring savings for yourself! After all, at Heritage, you can always Expect the Best. Click here to get started by viewing our current new inventory.
Go Further, Cleaner: How the 2025 Mitsubishi Outlander PHEV Redefines Eco-Friendly Driving
Are you looking for an eco-friendly SUV with modern technology and unique style? The 2025 Mitsubishi Outlander PHEV is here to help reduce your carbon footprint while providing three rows of seating, a bold design, and impressive handling.
Efficient Power
The 2025 Outlander PHEV is powered by a 2.4-liter four-cylinder engine and two electric motors for a combined 248 horsepower and 144 pound-feet of torque. The 20 kWh battery offers up to 38 miles of all-electric driving range and assists the engine in providing a combined fuel economy rating of 64 mpge. The powerful configuration provides a total driving range of 420 miles, making it an excellent choice for long commutes and family road trips.
The battery can be replenished in approximately 16 hours with a 120-volt connection or 6.5 hours with 240-volt charging. The range-topping SEL models also enable DC fast charging, which can refill the battery in just 38 minutes. Selectable drive modes including Normal, Power, Eco, Tarmac, Gravel, Snow, and Mud allow you to customize your SUV’s performance to further improve efficiency or optimize it for your current road conditions.
Mitsubishi has officially announced pricing and packaging details for the newly refreshed 2025 Mitsubishi Outlander, the well-awaited refresh of the flagship SUV. With a mid-cycle update, the award-winning Outlander moves into 2025 with a focus on refinement, enhanced drivability, and cutting-edge in-car entertainment, courtesy of YAMAHA® audio systems.
The 2025 Outlander’s cabin has been meticulously re-engineered to integrate YAMAHA® premium audio, providing an immersive sound experience. Strategically placed sound insulation materials further enhance cabin quietness, reducing road noise by over 0.5dB and improving overall sound isolation by nearly 6dB compared to the previous model.
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If the level of your motor oil is low or you’ve checked and it looks dark and grimy, don’t hesitate to refresh it. Ideally, you should change your oil long before it becomes degraded or dirty enough to cause the engine problems. It’s all about working out the right schedule for you. Let’s look at how frequently you should visit your local Mitsubishi dealership for an oil change.
Consider How Much Strain You Put on Your Oil
It’s not easy to determine a one-size-fits-all schedule for changing motor oil. If you routinely drive in heavy urban traffic, your oil will absorb more airborne contaminants and be under more overall pressure, which may mean you need to change it more frequently than other drivers. Likewise, regular short trips of under five miles put additional strain on both the engine and oil because the oil doesn’t have time to warm up to proper lubricating temperature in these very short journeys.
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Mitsubishi Motors North America, Inc. (MMNA) has announced pricing for the refreshed 2025 Mitsubishi Outlander, the brand’s flagship SUV. With updated styling and refined engineering, the award-winning Outlander continues to deliver Mitsubishi’s signature blend of performance, comfort, and value. The starting MSRP is set at $29,645 for the front-wheel-drive ES model, reinforcing the brand’s reputation for affordability and quality.
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Yamaha Corporation has officially announced its partnership with Mitsubishi Motors North America, Inc. (MMNA) in conjunction with the upcoming launch of the refreshed 2025 Mitsubishi Outlander. This collaboration brings premium audio to the vehicle, with a custom audio system developed by Yamaha’s renowned sound experts.
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