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Earlier this month, EH Automotive was proud to help sponsor the 8th Annual United Way African-American Partnership (AAP) Leadership Luncheon! Two decades ago, Dr. Johnetta B. Cole, Conchita W. Robinson, and Charles Stephens came together with a shared vision to assemble African-American leaders dedicated to making a positive impact on the Greater Atlanta community. Today, that vision continues to thrive through the African-American Partnership (AAP) at United Way of Greater Atlanta. more The 8th Annual AAP Leadership Luncheon, held at The Delta Flight Museum on February 17th, provides an opportunity to delve into the challenges faced by attendees and their peers in the Greater Atlanta community. Those in attendance were able to discover the proactive steps AAP is taking to address these issues head-on, as well as take the initiative to get involved in AAP and be a catalyst for positive change. Award-winning actor, poet, musician, and spoken word artist Omari Hardwick was the featured guest for the evening, engaging with meaningful conversation on the topics at hand. AAP is dedicated to investing in high-quality, year-round learning initiatives aimed at enhancing educational and career outcomes, aligning with their Child Well-Being Agenda. In addition to its focus on educational initiatives, AAP actively involves its members in volunteerism and advocacy, providing continuous opportunities for personal and professional development. With a membership exceeding 1,000 contributors who collectively donate over $2.6 million annually to the United Way of Greater Atlanta, your participation can unlock the potential of children, families, and communities. For nearly 120 years, United Way of Greater Atlanta has been dedicated to serving our community. As one of the largest chapters within the United Way Worldwide network, comprising over 1,700 independent local chapters worldwide, United Way strives to make a positive impact on communities across the globe. While Greater Atlanta is recognized as one of the most dynamic regions in the country, it faces significant challenges in fulfilling its potential, particularly in the area of income mobility. The region consistently ranks at the bottom of the list of metro areas in income mobility, presenting a formidable barrier to its future prosperity. Shockingly, children born in low-income households have a mere 4% chance of escaping poverty throughout their lifetime. The United Way of Greater Atlanta mission is to transform these statistics so that every child, regardless of their birth circumstances, has the opportunity to unlock their potential and forge lives that sustain themselves, their families, and their communities. Join us in the pursuit of a brighter future for all – click here to learn more, or make a donation.

Mitsubishi Motors North America, Inc. (MMNA) has joined forces with AutoFi Inc. and Santander Consumer USA to introduce ClickShop 2.0, a groundbreaking digital solution that transforms the car-buying experience. ClickShop 2.0 seamlessly connects the car-buying journey from Mitsubishi Motors' Tier-1 and its dealer partner's Tier-3 websites directly to the Mitsubishi dealer showrooms, setting a new standard for a streamlined shopping experience. more This innovative solution combines MMNA's award-winning customer satisfaction through its dealer-partner network with the digital prowess of AutoFi and the financing strength of Santander Consumer USA. The unique collaboration is set to revolutionize how consumers shop for Mitsubishi Motors vehicles and empower dealers to provide the long-desired seamless buying experience. ClickShop 2.0 brings forth transparent choices and significantly shorter sales cycles, benefitting both customers and dealers alike. Mitsubishi Motors, through ClickShop 2.0, is poised to become the first U.S.-based auto manufacturer to offer a personalized shop-by-payment option on its manufacturer and dealer-partner websites. Leveraging the prequalification capabilities of Santander Consumer USA, this feature allows consumers to view all in-stock vehicles that align with their financing qualifications based on a soft credit-pull. Subsequently, customers can confidently shop for vehicles by payment, selecting a car that suits both their budget and needs. When these pre-qualified customers arrive at the dealership, the AutoFi showroom solution enables the dealer to seamlessly pick up the deal where the consumer left off and collaboratively complete the sale. Early results of the ClickShop 2.0 solution have been remarkable, with a 70% reduction in the time it takes to purchase a vehicle, offering a significantly enhanced experience for both dealers and customers. The ClickShop 2.0 program further solidifies MMNA's leadership in customer experience, as demonstrated by its top position in J.D. Power's 2023 U.S. Customer Service Index (CSI) Study and Reputation's 2023 Automotive Report. These accolades underscore Mitsubishi Motors' commitment to exceeding customer expectations at every stage of the ownership journey.

Mitsubishi Motors North America, Inc. (MMNA) is set to launch an advertising campaign this weekend to support its "Mitsubishi Motors Confidence" customer-care program, featuring the acclaimed actress, director, and producer Rashida Jones. The comprehensive suite of maintenance, warranty, and roadside assistance programs is designed to create a stress-free experience for Mitsubishi vehicle owners. In a historic move, MMNA is collaborating with a brand spokesperson for the first time in its 40-plus-year history in the U.S., and Jones, known for her humor, authenticity, and relatability, will play a pivotal role in conveying Mitsubishi Motors' distinctive narrative. more Rashida Jones, renowned for her roles in hit shows like "The Office" and "Parks and Recreation," as well as films like "On the Rocks," "I Love You, Man," and "The Social Network," expressed her excitement about the collaboration. "I am honored to partner with Mitsubishi Motors as their first-ever US brand spokesperson," said Jones. "The company has an impressive history and is now becoming relevant to a new generation of customers, especially with the Outlander SUV, and I'm excited to be a part of their success." Kim Ito, MMNA's VP of marketing, highlighted the strategic choice of Jones for the campaign. "Rashida was our immediate choice for our first-ever brand-level spokesperson. She is witty, likable and immediately relatable to our customers. Her presence helps us tell our unique story: our vehicles are an approachable, affordable and attainable choice for smart customers." The Mitsubishi Motors Confidence program enhances the existing warranty and roadside assistance programs by introducing a Limited Maintenance Included program for 2024 model-year vehicles. This two-year/30,000-mile program covers three oil changes, three tire rotations, and one cabin air filter change. Mitsubishi Motors has been recognized for its award-winning ownership experience, with top rankings in J.D. Power's 2023 U.S. Customer Service Index (CSI) Study and Reputation's 2023 Automotive Report. These accolades, combined with the inclusion of maintenance and extended warranties, reflect Mitsubishi Motors' commitment to exceeding customer expectations throughout their ownership journey. The marketing plan for Mitsubishi Motors Confidence includes strategic activations across various channels, including broadcast and connected television, paid search, and social media. The brand will leverage its industry-first real-time vehicle configurator for targeted advertising and focus on programmatic advertising during high-profile sporting events like the NFL and NCAA football. The inclusive maintenance program aims to boost return visits for service and encourage repeat purchases, aligning with the brand's dedication to building trust and delivering outstanding customer service.

Explore how MMNA conquered challenges, achieved impressive sales figures, and secured top rankings in the JD Power Customer Service Index and Reputation's Customer Experience rankings. Dive into the story of resilience, growth, and unparalleled customer satisfaction. Mitsubishi Motors North America, Inc. (MMNA) maintained its strong performance throughout the year and accelerated into 2024, announcing fourth-quarter 2023 sales of 19,604 and full-year sales of 87,340. Despite ongoing challenges in vehicle availability throughout the year, MMNA concluded 2023 with a 1.8% increase over 2022. This sales achievement follows a year where MMNA and its dealer partners secured the top position among mass-market brands in the annual JD Power Customer Service Index (CSI) survey. Additionally, they earned top honors in Reputation's Customer Experience rankings as part of their 2023 Automotive Report. more The brand's flagship models, Outlander and Outlander Plug-in Hybrid, continued to lead annual sales. Gasoline Outlander sales reached 42,501, marking a 3.8% annual increase and achieving an all-time sales record – the best performance since the nameplate's launch in 2002. The all-new Outlander Plug-in Hybrid, just one year since its launch, experienced robust sales of 6,681, representing an impressive 240.7% increase over the previous year. This outstanding performance sets a new record for the nameplate's full-year sales since its introduction in 2017. In the third quarter of 2023, Mirage and Mirage G4 quarterly sales collectively rose by 26.9%, underscoring the sustained consumer interest in the subcompact hatch and sedan. December's Mirage sales performance, compared to the same period in 2022, was particularly notable, driven by an increase in vehicle availability that progressively expanded throughout the quarter.

It may be the end of the year, but it isn’t the end of the awards for the Mitsubishi Outlander Plug-in Hybrid. Last month, Mitsubishi Motors' flagship seven-passenger model was named the "2024 Family Green Car of the Year" in Green Car Journal's 2024 Green Car Awards. This marks the second consecutive year that the Mitsubishi Outlander Plug-in Hybrid has secured the Family Green Car title, and it stands as the fourth time in the past six years that the model has been recognized by the publication in its annual awards program. Now in its 19th year, the Green Car Awards™ recognize new or nearly new models that champion greater efficiency and environmental achievement while delivering the features most desired by new car buyers. Open to efficient internal combustion engine models, hybrids, plug-in hybrids, and fully electric vehicles, the 2024 Green Car Awards prominently featured plug-in hybrid technology. more Ron Cogan, editor and publisher of Green Car Journal and GreenCarJournal.com, noted, "This year marks the first time in the history of the Green Car Awards that plug-in hybrids swept all three of our categories, and it's no surprise that Outlander, the world's best-selling plug-in hybrid and a four-time winner in the Green Car Awards, once again ranked among the best. The Outlander Plug-in Hybrid has been a perennial favorite of our editors because it offers so much confidence and convenience in such a clever, capable, and flexible package." The Outlander Plug-in Hybrid combines the superior efficiency of an electric vehicle, the utility of a crossover, and smooth handling provided by Mitsubishi's standard-equipment Super All-Wheel Control (S-AWC) all-wheel drive system2. It boasts a 38-mile all-electric driving range coupled with a gasoline motor to achieve an EPA-estimated 420 miles of total driving range3. The S-AWC system was specifically adapted for the Outlander Plug-in Hybrid's unique twin electric motor configuration, ensuring maximum performance and superior traction, especially in challenging weather conditions.

Electrify Expo showcased Mitsubishi Motors' acclaimed Outlander PHEV (Plug-in Hybrid SUV during the premier electric vehicle festival in North America. Dive into the blog to learn about the festival's impact on eco-friendly transportation awareness and Mitsubishi's commitment to timely solutions through the award-winning 2023 Outlander Plug-in Hybrid, celebrated for its style, driving dynamics, and advanced features. Electrify Expo, renowned as the premier electric vehicle festival in North America, concluded its nationwide tour in Austin, Texas from November 10-12, with Mitsubishi Motors showcasing its acclaimed flagship: the Outlander Plug-in Hybrid SUV, as a featured attraction. Attendees at the Circuit of the Americas not only have the opportunity to view and sit inside the world's first and best-selling plug-in hybrid SUV, but were also able to join over 1,300 Electrify Expo participants who have already test-driven the Outlander Plug-in Hybrid at events nationwide. more Throughout the year, Electrify Expo has drawn thousands of attendees, creating awareness of environmentally friendly transportation and emphasizing Mitsubishi Motors' approach to electrification through plug-in hybrids as a timely and effective solution for consumers. Mitsubishi's flagship model has earned numerous awards and received praise from both media and customers. It serves as a bridge to the future, offering the right technology at the right time for consumers interested in eco-friendly solutions but not yet ready to transition to a fully Battery Electric Vehicle. Mark Chaffin, President and CEO of Mitsubishi Motors North America (MMNA), expressed the popularity of the Outlander Plug-in Hybrid, stating, "The Mitsubishi Outlander Plug-in Hybrid has been wildly popular, both on the test track at each Electrify Expo stop across the country this year, and in our dealer partners' showrooms." He emphasized that the Outlander Plug-in Hybrid caters to consumers motivated by environmental awareness, offering a blend of clean and quiet electric driving with the range and refueling convenience of gasoline. The 2023 Outlander Plug-in Hybrid, launched in December 2022, has garnered media acclaim for its interior and exterior styling, driving dynamics, Super All-Wheel Control (S-AWC) all-wheel-drive system, and the seamless integration of electric and gasoline drive systems. As Mitsubishi Motors' most equipped and connected vehicle sold in the U.S., the seven-passenger flagship model starts at an entry price of $39,845 for the 2023 Outlander Plug-in Hybrid ES. All trim levels provide 38 miles of all-electric range, up to 420 miles of overall range, and SEL and above models are the only mass-market plug-in hybrid EVs with DC fast-charging capability, capable of charging the 20kWh battery pack to 80% capacity in just 38 minutes. Interested in joining the EV movement? Click here to view our current Outlander PHEV inventory!

Mitsubishi Motors North America, Inc. (MMNA) has forged a partnership with Tucker's House, a middle-Tennessee-based nonprofit organization, by providing them access to a 2023 Mitsubishi Outlander Plug-in Hybrid SUV. This initiative is part of MMNA's Community Utility Vehicle (CUV) program, which extends vehicle loans to nonprofit organizations, empowering them to make a positive impact within their local communities. Tucker's House, a 501(c)(3) nonprofit, stands as a unique organization in the region, offering assistance to children and young adults with disabilities and their families. Their focus revolves around enhancing home safety and accessibility through retrofitting solutions. These solutions encompass the installation of ramps, modification of bathrooms and doorways for wheelchair accessibility, wall lifts, replacement of carpets with wheelchair-friendly solid flooring, and various other adaptations. Throughout this process, a therapist oversees adaptive equipment selection, installation, and training. more Graham Honeycutt, Executive Director of Tucker's House, expressed gratitude for being chosen by Mitsubishi Motors to be part of their Community Utility Vehicle Program, emphasizing the critical role the Mitsubishi Outlander Plug-in Hybrid will play in modifying homes for Tennesseans under 21 with disabilities. The three-row Mitsubishi Outlander Plug-in Hybrid seamlessly combines SUV capability and convenience with the fuel efficiency and eco-friendly features of an electric vehicle. This collaboration will enable Tucker's House to enhance the efficiency of their mobilization efforts. The Mitsubishi Outlander Plug-in Hybrid boasts 38 miles of all-electric range, Super All-Wheel Control all-wheel drive for optimal performance in diverse road conditions, and various standard features. Mark Chaffin, Chief Operating Officer of MMNA, highlighted the significance of the Community Utility Vehicle Program, stating, "This partnership with Tucker's House is the latest example of our commitment to our neighbors in Middle Tennessee." The CUV program is an integral part of MMNA's broader corporate social responsibility initiative, "Small Batch - Big Impact," emphasizing the cumulative impact of localized efforts. Previous CUV use donations were made to organizations such as Nashville-based Community Resource Center and Charis Health Center, Las Vegas-based Goodie Two Shoes Foundation, and Dallas-based Record the Journey.

The highly acclaimed 2023 Mitsubishi Outlander Plug-in Hybrid is set to make waves at the upcoming Electrify Expo in Miami, Florida. This innovative SUV, which has already received numerous awards and rave reviews from both media and customers alike, will be available for static display and exhilarating test drives at every Electrify Expo event throughout 2023. The next stop? Miami, Florida, at the Miami Dade Fairgrounds, followed by the grand finale in Austin, Texas. Mark Chaffin, MMNA President and CEO, expressed his enthusiasm: "Electrify Expo is the ideal platform to introduce the award-winning 2023 Outlander Plug-in Hybrid to consumers eager to venture into the world of electrified mobility. For environmentally-conscious individuals not yet ready for full battery-powered vehicles, our Outlander Plug-in Hybrid offers a seamless blend of electric efficiency and gasoline convenience. Its exquisite design, advanced technology, and effortless transition between power sources are sure to captivate potential owners." more Since its launch in December 2022, the 2023 Outlander Plug-in Hybrid has been turning heads and winning accolades for its remarkable interior and exterior styling, impressive driving dynamics, and the cutting-edge Super All-Wheel Control (S-AWC) all-wheel drive system. Notably, the vehicle has been recognized as an Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK (TSP) winner, underlining its commitment to safety, a paramount factor for families. Priced attractively from the entry-level 2023 Outlander Plug-in Hybrid ES at $39,845 to the top-of-the-line 40th Anniversary Edition at $49,995, Mitsubishi Motors offers a flagship model that is not only the most connected vehicle in their U.S. lineup but also one of the best-equipped. Each trim level provides an impressive 38 miles of all-electric range and an overall range of up to 420 miles. Additionally, SEL and above models boast DC fast-charging capability, enabling the 20kWh battery pack to reach 80% capacity in a mere 38 minutes. The Electrify Expo, renowned as North America's premier electric vehicle festival, draws more e-curious consumers than any other event in the country. Spanning over a million square feet of displays and featuring an extensive test-drive component, Electrify Expo offers attendees a fully immersive experience in the world of vehicle electrification. It’s a unique opportunity to 'try before you buy,' allowing everyone to get hands-on experience with the future of driving. For more information on Electrify Expo and this exciting Mitsubishi showcase, visit www.electrifyexpo.com.

The Mitsubishi Outlander continues to exceed expectations. This month, the 2024 Outlander has joined the Outlander PHEV as a 2023 calendar-year Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK (TSP) winner. The 2024 Outlander earned the IIHS TSP designation with Good ratings in IIHS’s updated evaluation for side crashworthiness; standard-equipped headlights and the driver-side small overlap frontal, passenger-side small overlap frontal, and original moderate-overlap frontal crash test evaluations. When choosing the perfect family vehicle, the Outlander excels in safety ratings. more “With seven-passenger seating, a suite of modern safety features, and the most sophisticated Super All-Wheel Control (S-AWC) system we’ve ever offered, the Outlander was made to be a family vehicle,” said Mark Chaffin, CEO of MMNA. “Our commitment to customer safety is paramount, and it's great to be recognized by a respected organization like IIHS for the work put in by our engineering teams to maximize safety performance in our best-equipped, most-advanced SUV.” Both the Outlander and the Outlander PHEV offer an impressive array of safety features and technologies. Advanced Driver Assist Systems increase driver convenience, confidence and occupant safety, while available MI-PILOT Assist integrates Adaptive Cruise Control (ACC), Lane Keep Assist (LKA) and Traffic Sign Recognition to maintain appropriate speed and following distance and keep the vehicle in the center of the lane. The Outlander Plug-in Hybrid also offers available: Forward Collision Mitigation (FCM), Predictive Forward Collision Warning (PFCW), Active Blind Spot Assist (ABSA), Blind Spot Warning (BSW), Lane Change Assist (LCA), Lane Departure Warning and Prevention (LDW & LDP), Driver Attention Alert, Rear Automatic Emergency Braking, Rear Cross Traffic Alert, Automatic High Beam (AHB), Hill Descent Control (HDC), Trailer Stability Assist (TSA) and a Multiview Camera system. IIHS is an independent, nonprofit organization that researches, performs evaluations, and assesses safety ratings in crashworthiness and crash-avoidance testing of production vehicles. The TSP designation is awarded for models attaining “Good” ratings in IIHS’ driver-side and passenger-side small overlap frontal tests, original moderate overlap frontal, and an Acceptable rating in IIHS’ updated side crashworthiness crash evaluations. Additionally, vehicles must be available with an advanced or superior rating for daytime vehicle-to-pedestrian front crash prevention and come with standard acceptable- or good-rated headlights.

Mitsubishi Motors North America (MMNA) finished second in the mass-market group in 2022. This year, MMNA took the top spot for the first time in Reputation's annual 2023 Automotive Reputation Report, ranking first among 19 mass-market auto brands. This achievement is a combination of dedicated effort between all Mitsubishi dealerships to provide a world-class customer experience. Reputation's report evaluates customer experience at 35,000 automotive OEM brands, dealer groups, and dealerships across the United States, Canada, and Europe. more A four-year rise saw the brand climb from 17th (out of 19) among non-luxury brands in 2020. In 2021, MMNA was coined as the most improved brand, posting a  58-point year-over-year improvement and ranking fourth, with the brand placing second in 2022. A refreshed model line along with the award-winning / sales-record-setting Outlander and Outlander Plug-in Hybrid models give way to the success of MMNA. "As Mitsubishi Motors charts its future, our team knows that the best way to ensure success is through the hearts of our customers, perfecting every touchpoint in their ownership journey with us, whether in sales or service. This customer experience is the number one priority at Mitsubishi Motors and guides every decision we make," said Mark Chaffin, Mitsubishi Motors North America, Inc., president and CEO. Chaffin continued, "Our finishing position as the number-one brand in the mass-market group of the 2023 Reputation Automotive Report is the result of many years of commitment and hard work by everyone throughout our dealer-partner network, in our U.S. and Japanese headquarters, and across our regional teams around the U.S. I simply could not be more proud to see Mitsubishi Motors at the very top of one of the most influential customer satisfaction indexes in the auto industry, besting our competition and reinforcing the confidence our owners have in us."

Mitsubishi Motors North America, Inc. (MMNA) showcased the award-winning 2023 Outlander PHEV at the Electrify Expo event held in Long Island, New York. Along with multiple awards and recognition, the Outlander PHEV has received rave reviews from media and customers for its styling, driving dynamics, Super All-Wheel Control, and seamless hybrid system. At the Expo, attendees were able to see and drive the vehicle for a full Outlander experience. more "Electrify Expo is the perfect venue to introduce the award-winning 2023 Outlander Plug-in Hybrid to customers looking to make an initial move into electrified mobility," said Mark Chaffin, MMNA President and CEO. "As a leader in electrification, the Outlander Plug-in Hybrid is a logical first step for many consumers motivated by environmental awareness, but who may not be ready to go all-in on battery-only power. The 2023 Outlander Plug-in Hybrid blends the clean and quiet motoring of an electric vehicle with the range and ease of refueling of gasoline. When customers see the exquisite exterior and interior styling coupled with the advanced technology and ease in which the vehicle transitions from the respective powertrains, we are confident they'll want an Outlander in their driveway." The seven-passenger flagship model is the best-equipped, most connected vehicle the brand has ever sold in the U.S. All trim levels offer 38 miles of all-electric range, up to 420 miles of overall range3, and SEL and above models are the only mass-market plug-in hybrid EVs with DC fast-charging capability, capable of filling the 20kWh battery pack to 80% capacity in just 38 minutes. Electrify Expo is the number one EV festival in North America that attracts more attendees out of curiosity than any other event. Over one million square feet of displays take over the location, with robust test-drive content to bring a fully immersive experience in all things electrified. Interested in the Outlander PHEV for you or your family? Click here to view our current inventory.

The 2023 model year saw upgrades in the Mirage G4, an updated Outlander PHEV, and more. Following a long-running commitment to deliver high quality, top value, leading-edge technology, Mitsubishi has announced their 2024 model lineup – and you won’t want to miss it. In addition to model updates and improvements, you can look forward to two years of limited maintenance with every 2024 model year vehicle. Choose the perfect model for you, without the added stress of keeping it up-to-date. more Building on the industry-leading warranty program, MMNA is providing two years of limited maintenance on every 2024 Mitsubishi Motors vehicle sold in the United States. The two-year/30,000-mile maintenance program covers three oil and filter changes, three tire rotations, and one cabin air filter replacement. The 2024 Outlander PHEV is about to receive an upgrade as well, with the same  bold, award-winning styling, advanced vehicle architecture, and premium interior finishes of the internal combustion engine (ICE)-powered Outlander – plus an all-new Platinum Edition featuring a special Black Diamond paint with an Alloy Silver roof color combination. The popular Black Edition will continue to be available as well, while adding all-new black semi-aniline premium leather-appointed seating surfaces, a black dynamic shield, black chrome window trim, and black roof rails for the ultimate blacked-out Outlander. Every 2024 Eclipse Cross is outfitted with Mitsubishi Motors' signature motorsport-derived S-AWC all-wheel drive system as standard equipment, which helps to enhance driving confidence in various weather conditions and types of road surfaces. You can also enjoy a few additional extras such as Adaptive Cruise Control, a rear USB port, and a leather-wrapped steering wheel are now offered as standard equipment on SE, and Mitsubishi Connect with a two-year trial and FAST-Key entry system are now standard on LE. The Outlander Sport has been one of Mitsubishi’s best-selling models for most of its legacy. Next year, you can look forward to a Trail Edition featuring black hood graphics, TRAIL front and rear effects, black side and fender moldings, black hood protector and tailgate trim, black inner door handle protectors, mud flaps, and all-weather floor mats as standard. For 2024, the GT trim will be rebadged as the SEL trim. We’re excited to see these changes within the brand as well as the beloved models on our lot – stay tuned for more updates on the future of Mitsubishi by following our Facebook page.