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The 2023 Outlander Plug-in Hybrid, the world's first – and world's best-selling – Plug-in Hybrid SUV took the stage at Electrify Expo the past weekend in Washington, D.C. Having received multiple awards while enjoying rave reviews from media and customers, the Outlander PHEV is no stranger to attention. With Washington D.C. being the epicenter of emissions discourse, Mitsubishi’s plug-in hybrid offers a bridge to the future. more The Electrify Expo is the number one electric vehicle festival in North America, attracting more curious attendees and over one million square feet of displays. Those who attend will be fully immersed in the world of EV, giving you the chance to experience the Outlander first hand. Following Washington D.Cc, the festival will continue to Long Island, Redmond, Miami, and Austin throughout the rest of the year. Since its launch in December 2022, the 2023 Outlander Plug-in Hybrid has been garnering awards and media accolades for its interior and exterior styling, driving dynamics, Super All-Wheel Control (S-AWC) all-wheel drive system, and seamless blend of electric and gasoline drive systems. The heart of the 2023 Outlander PHEV lies in its innovative powertrain. This plug-in hybrid SUV combines a 2.4-liter gasoline engine with two electric motors, offering impressive fuel efficiency without compromising on performance. With a fully charged battery, you can drive up to 24 miles on electric power alone, making it perfect for short commutes or daily errands. Plus, the regenerative braking system captures energy during deceleration, further enhancing efficiency and range. Want to experience the Outlander PHEV for yourself? Click here to view our current inventory and schedule your very own test drive.

Earlier this month, Mitsubishi Motors North America announced that the beloved all-new 2023 Mitsubishi Outlander Plug-in Hybrid has been named a TOP SAFETY PICK (TSP), by the Insurance Institute for Highway Safety (IIHS). A front-runner in the electric and hybrid market, Mitsubishi is no stranger to creating top-of-the-line safety features in the flagship plug-in hybrid electric SUV. Not only does the Plug-in Hybrid model boast its safety, but the entire Outlander family offers a large array of standard and available advanced driver assistance systems. MI-PILOT Assist integrates Adaptive Cruise Control (ACC), Lane Keep Assist (LKA) and Traffic Sign Recognition to maintain appropriate speed and following distance and keep the vehicle in the center of the lane. more Depending on trim level, Outlander Plug-in Hybrid also offers: Forward Collision Mitigation (FCM), Predictive Forward Collision Warning (PFCW), Active Blind Spot Assist (ABSA), Blind Spot Warning (BSW), Lane Change Assist (LCA), Lane Departure Warning and Prevention (LDW & LDP), Driver Attention Alert, Rear Automatic Emergency Braking, Rear Cross Traffic Alert, Automatic High Beam (AHB), Hill Descent Control (HDC), Trailer Stability Assist (TSA) and a Multiview Camera system. “As the only mass-market plug-in hybrid electric vehicle to offer seating for seven and available DC fast charging, the Outlander Plug-in Hybrid is designed to provide protection for families,” said Mark Chaffin, CEO of MMNA. “With an enviable suite of crash avoidance and safety features, as well as the sophisticated Super All-Wheel Control (S-AWC) system, this is a vehicle that blends safety and technology into one affordable package.” IIHS is an independent, nonprofit organization that researches, performs evaluations, and assesses safety ratings in crashworthiness and crash-avoidance testing of production vehicles.

Last month, the Outlander Plug-in Hybrid SUV and Mirage subcompact were honored with two of Money’s Best Autos of 2023 awards. Adding to the list of awards, Mitsubishi Motors’ flagship Outlander Plug-in Hybrid earned the Money’s Best for Safety honor in the Plug-in Hybrid SUV category, and the 2023 Mirage took top honors for Best Value for a subcompact car. If safety is at the top of your list, the Outlander PHEV holds all the cards. If you’re looking for the most economical and fuel efficient vehicle, the Mirage is the perfect pick for any budget. The safety category included assessments that focused on standard and additional safety features for each vehicle. This includes features such as forward collision warning, automatic emergency braking, and adaptive cruise control. These tests also included the performance of headlights in independent scenarios. more Depending on trim level, Outlander Plug-in Hybrid also offers: Forward Collision Mitigation (FCM), Predictive Forward Collision Warning (PFCW), Active Blind Spot Assist (ABSA), Blind Spot Warning (BSW), Lane Change Assist (LCA), Lane Departure Warning and Prevention (LDW & LDP), Driver Attention Alert, Rear Automatic Emergency Braking, Rear Cross Traffic Alert, Automatic High Beam (AHB), Hill Descent Control (HDC), Trailer Stability Assist (TSA) and a Multiview Camera system. To evaluate price and value, the publication took into account the vehicle’s starting price along with each trim level that offers the best value and cost of ownership. Utilizing data from Kelley Blue Book, including depreciation and residual value over time, insurance costs, reliability, and likely cost of repairs. The Mitsubishi Mirage is the most fuel-efficient, non-hybrid, gas powered new car sold in America. With a recent redesign that included exterior styling and upgraded technology, you’ll find the perfect blend of design, enhanced safety, versatility, and value. "Both the Outlander Plug-in Hybrid and Mirage nameplates are worthy of the recognition they have received in recent years in the categories of safety and value, respectively,” said Mark Chaffin, President and CEO, MMNA. "Outlander Plug-in Hybrid’s mission is to introduce a road to electrification for e-curious families while we offer Mirage as a first or next automotive purchase with value top of mind. With a host of advanced safety systems offered as standard on both models, we continue to pioneer the industry with forward-thinking approaches at all price points." Looking for one of these models for yourself or your family? Click here to view our current inventory.

Last month, the world celebrated Earth Month – Mitsubishi celebrated more than half a century of pioneering the electrified vehicle market. The world’s first mass-market battery EV, the world’s first plug-in hybrid SUV, and the world’s best-selling plug-in hybrid vehicle paved the way for more to come. With even more electrification on the horizon, Mitsubishi is excited to see where the road takes us. 2010 Mitsubishi Innovative Electric Vehicle (i-MiEV) was the world’s first mass-market batter EV, with the Outlander Plug-in Hybrid taking the stage just three years later. The Outlander Plug-in Hybrid would become the world's best-selling plug-in hybrid electric vehicle, a position still held today by the all-new, award-winning 2023 Outlander Plug-in Hybrid. Challenge 25, Mitsubishi’s Midterm Plan for electrification, commits to accelerating toward a sustainable carbon-neutral future, setting goals of 40 percent reduction in vehicle CO2 emissions and 50 percent reduction in operational CO2 emissions by 2030. The target for global EV sales is to be 50% by 2030, with a final 100% in 2035. "The history of Mitsubishi Motors' electrification program parallels the establishment of Earth Day," said Mark Chaffin, CEO of Mitsubishi Motors North America (MMNA). "And while we have many pioneering achievements to be proud of, we're not resting on our laurels. Our all-new Outlander Plug-in Hybrid flagship is continuing our leadership in electrified mobility, setting sales records, earning awards and accumulating accolades from media and customers alike. And we are eagerly anticipating new electrified Mitsubishi models in our near future, as outlined in our parent company's recently announced Midterm Plan." See for yourself why Mitsubishi holds the candle for electric pioneering – click here to view our current Outlander PHEV inventory.

This month, Mitsubishi Motors announced their plan to extend an existing partnership with ZeroLight to launch the world-first real-time cinematic configurator experience. This new program will allow you to configure the perfect 2023 Outlander Plug-In Hybrid on the move as it travels through a photorealistic mountain pass. You’ll be able to experience the look and feel of your new Outlander as it changes colors, trim levels and accessories. more Phase one included the launch of a real-time 3D experience that allowed customers to explore their new Outlander in ive virtual environments. Reservations with this experience exceeded expectations, with 75% of the full campaign goal taken within the first 24 hours of debut. Phase two will be a real-time cinematic configurator experience to up the ante. Change colors, trim levels, accessories and more as your future Outlander Plug-In Hybrid travels through a realistic mountain pass. Once you find the perfect Outlander, you’ll be able to access a personalized interactive microsite that features automatically generated images and videos of your chosen model. The advanced data layer of this new project will empower Mitsubishi and their partners to personalize every customer journey.  Because the ZeroLight technology is web-based, it is universally accessible and is expected to perform consistently on any device, wherever the user may be. In some cases, this can effectively multiply the device's processing power by up to 10x. "Our goal is to elevate the customer experience with every interaction a consumer has with the brand. Enhancing that experience through digital innovation is both a competitive advantage and a customer benefit," said Kim Ito, MMNA V.P., Marketing. "Through our ongoing partnership with ZeroLight, we can now offer a smarter, more compelling and connected way for consumers to shop and purchase Mitsubishi vehicles. It dovetails nicely with our existing ClickShop digital showroom experience and is the latest evidence of our drive to lead the industry through advanced technology."

In the 43-year history of the J.D. Power U.S. Customer Service Index (CSI) Study, this year marks the first for Mitsubishi Motors to be ranked first in the mass-market segment. This customer satisfaction study done at new-vehicle service departments, shows Mitsubishi scoring fourteen points higher than the nearest rival – a thirty point improvement from last year for the growing brand. more "From our in-house staff at MMNA, to our field reps across the country, to all of our dealer partners nationwide, we've all dedicated ourselves to giving Mitsubishi Motors customers the best experience possible," said Mark Chaffin, President & CEO, MMNA. "Our hard work has paid off – both for us and our customers. After we finished tenth in the mass market segment in the Study in 2018, it made us question everything that we were doing. Now to see us ranking first among all mass-market brands in the J.D. Power 2023 U.S. CSI Study, well, this is truly an accomplishment worth celebrating. Thanks and congratulations to the entire team on this milestone achievement." The J.D Power CSI Study includes model segment rankings to provide more context about the service experience based customer preferences, vehicle use, and more. Mitsubishi also found themselves with top honors in the new Mass Market SUV segment - a success brought by the brands best selling SUV: The Outlander. This accomplishment comes after a multi-year effort that focused on improving corporate and retail operations to ensure a perfect experience for the customer during every touchpoint. The brand's CSI success follows two straight years of year-on-year retail sales growth, and the successful launches of the brand's award-winning Outlander and Outlander PHEV flagship vehicles.

The beloved Outlander, Mitsubishi’s flagship family of seven-passenger SUVs, celebrates their 40th anniversary this year. To commemorate, Mitsubishi has released special Anniversary Editions of its top-selling Outlander and newly launched Outlander Plug-in Hybrid Electric Vehicle (PHEV), combining a unique paint scheme, badging and premium accessories, and offering a special value. more The 40th Anniversary Outlander finds the same quilted-leather door inserts in black and tan, a black headliner and pillars, and semi-aniline leather-appointed seating surfaces. To distinguish the special edition, you’ll find a unique Black Diamond and Bronze two-tone paint scheme, 40th Anniversary badges, dynamic shield illumination, door scuff plates, metal cargo scuff plates, center console illumination, chrome Outlander hood emblem, and a rear bumper protector. Mitsubishi looks to 40 more years of continued success built on an all-new or significantly refreshed lineup of vehicles highlighted by the 2022 Outlander and 2023 Outlander PHEV, a robust and growing dealer partner network, and record-breaking sales success. Mitsubishi Motors was formally introduced to the U.S. in 1981, though they had actually been selling vehicles in the U.S. prior to 1981 with Dodge or Plymouth branding on them through their partnership with Chrysler Corporation. But in 1981, the company created a formal presence for itself as Mitsubishi Motor Sales of America, headquartered in Fountain Valley, Calif., with vehicles sold through an initial dealer network of 70 facilities across the country. “Throughout the past 40 years, Mitsubishi has earned a reputation in this country for reliable, capable, and convenient vehicles that offer great value, winning the loyalty of many repeat customers,” said MMNA President and CEO, Mark Chaffin. “Our 40th Anniversary Special Edition Outlander and Outlander PHEV are more than just a celebration of that brand heritage, they are a powerful step forward into our next 40 years of success in the U.S.”

The 2023 Mitsubishi Outlander PHEV has been recognized for its ingenuity, durability and safety since it was announced. Last month, the Outlander Plug-in Hybrid Electric Vehicle (PHEV) was named SUV of the Year by Puros Autos in the publication's "2023 Car of the Year with a Latin Flavor" awards. This marks the second year in a row for a Mitsubishi SUV being named by the publication, with the Outlander taking the award in 2022. more According to Puros Autos, Hispanic customers purchase one out of every four cars sold in the United States, and Hispanic market share is outpacing the overall market by almost three-to-one. Of course, with the Outlander PHEV being the world’s best-selling plug-in hybrid SUV, this comes as no surprise. The all-new 2023 Outlander PHEV combines everything that made the gasoline-powered Outlander so successful: bold styling, advanced vehicle architecture, award-winning interior, seven-passenger convenience and legendary Mitsubishi SUV capability. The Outlander PHEV adds an all-new version of Mitsubishi Motors' plug-in hybrid electric drivetrain, boasting more power and torque, greater all-electric range and the latest and most sophisticated version of Mitsubishi's confidence-inspiring Super All-Wheel Control (S-AWC)4 all-wheel drive system. Owners can enjoy up to 38 miles of all-electric range, up to 420 miles of total range while on the road. "We are honored to receive the coveted 2023 Car of the Year with a Latin Flavor award for the SUV category from Puros Autos for the second year in a row," said Mark Chaffin, Mitsubishi Motors North America (MMNA) President and CEO. "With room for the whole family across three rows of seats, electric motoring for up to 38 miles with the added convenience of a gasoline engine, and a bold style that sets it apart from anything else on the road, the Outlander PHEV is the flagship of Mitsubishi Motors." Click here to shop our current Outlander PHEV inventory today and see just what makes this model the top of the list.

The winner of the Mattel Hot Wheels 2022 Kroger Mitsubishi Motors Sweepstakes has been chosen. This month, Mitsubishi awarded an all-new 2023 Mitsubishi Outlander to 83-year-old retiree Bob Saylor, a Mountain Home, Arkansa resident. This Outlander SUV will be his first new vehicle in thirty-seven years! We hope Saylor loves his new Outlander just as much as we do. more "With a third-row seat and plenty of room for the family, we're excited for Bob to enjoy the new Outlander SUV and continue creating memories together," said Kim Ito, Marketing Director, MMNA. "At Mitsubishi, we are always looking for new and unique ways to introduce the Outlander crossover SUV to a broad consumer audience, and partnering with Kroger and Mattel for a second year has been incredibly valuable." The vehicle was presented by Larry Rath, President, Rath Mitsubishi of Springdale, alongside Jon Lehman, Mattel Inc. Having entered the sweepstakes in July 2022 after seeing an ad online, winner Bob Saylor said he feels blessed to have won, and jokes he plans to add it to his online dating profile. The 2023 Mitsubishi Outlander’s dynamic design, powerful handling, and unexpected luxury blends form with function in brave new ways. It’s a ride that’s aesthetically pleasing to the eye, yet powerful and fun to drive. This is the kind of ride you’re proud to show off — and the one that has your back no matter where the road takes you. Click here to shop our Outlander inventory today – before it’s gone.

Team Mitsubishi Ralliart’s Triton recently participated in the Asia Cross Country Rally from November 21-26 in Thailand and Cambodia. With an overall distance of 1,524 kilometers, driver Rifat Sungkar (Indonesia) finished in fifth position, with 17 minutes and 14 seconds behind the leader. An incredible feat in a Group T1 prototype cross-country vehicle! more AXCR 2022 is the first after a three year absence, beginning in Buriram, Thailand where the first SS of the rally and a ceremonial start were held. Leg 1 on the 22nd to Leg 3 on the 24th included SS located in the area around Buriram. Leg 4 on the 25th saw the rally cross the border into Cambodia after finishing the SS around Buriram, while Leg 5 on the 26th ended at the spectacular ceremonial goal near Angkor Wat, the famed tourist attraction in Siem Reap, Cambodia. Thailand consisted mainly of high-speed stages on rough, dry unpaved roads, while driving through Cambodia saw a more challenging terrain with large, deep puddles scattered on muddy roads caused by heavy rain, and a tougher course compared to the previous five stages. The #105 Triton, with driver Chayapon Yotha, finished fifth in SS1 on the first day. On the second day, he set the fastest time in SS2, the longest SS of this year's AXCR with a 203 km course, and climbed to the top overall position. After that, the powerful driving performance and nimble handling of the Triton helped him to finish SS3 in seventh, SS4 in sixth, SS5 in fifth, and SS6 in fifth, and he maintained the lead he had established in SS2 to take the overall win. #118 finished SS1 in sixth place, with driver Rifat Sungkar. Aiming for higher positions, but after suffering a flat tire and subsequent damages to the chassis in SS2, Sungkar dropped to eighth position. The team's repair work allowed him to continue the rally the next day, and he finished fourth in SS3, fifth in SS4, fourth in SS5, and seventh in SS6, completing the rally in fifth overall while proving the toughness of the Triton. Sakchai Hantrakul in car #119 tested positive for Covid-19 after SS1 and unfortunately had to retire from the rally.

In August 2021, during the continued fight against COVID-19, Mitsubishi Motors North America, Inc. (MMNA) loaned a Mitsubishi Outlander Plug-in Hybrid Electric Vehicle (PHEV) to Middle Tennessee-based nonprofit organization Charis Health Center as part of MMNA's Community Utility Vehicle (CUV) Program. Through this partnership, the 2020 Outlander PHEV racked up over 15,000 miles while distributing COVID-19 vaccinations, flue vaccinations, and more to nearly 3,000 people in underserved communities across middle Tennessee. Looking back today, Mitsubishi Motors and Charis remember those unprecedented times and the critical aid they were able to provide through their partnership. more In addition, the Outlander PHEV also powered two disaster relief missions, using the vehicle's on-board 120V outlet and power generation capability, as Charis responded to historic flooding events in Waverly and Dickson, Tennessee, in 2021. "Small Batch - Big Impact," MMNA’s larger social responsibility program, is based on the idea that small, localized efforts can create a larger impact that you might believe. Other CUV donations have been made to the Nashville-based Community Resource Center, Las Vegas-based Goodie Two Shoes Foundation, and Dallas-based Record the Journey. To learn about the upcoming 2023 Outlander PHEV, click here.

The votes have been tallied and the results are in – Mitsubishi Motors has  placed second in rankings among mass-market automotive brands in the “2022 Automotive Reputation Report” from Reputation! This achievement is a culmination of a three-year rise from 17th among the mass-market automotive brands in 2020. In 2021, Mitsubishi was the most improved brand in the study, posting a 58-point year-over-year improvement. more Following alongside the rise in customer satisfaction was the rollout of the brand’s Visual Identity Program designed to enhance the dealership facilities and experience through a high-quality retail environment. Mitsubishi’s dedication to its customers combined with the 2022 award-winning Outlander was the final push that resulted in the best four consecutive quarters of retail sales since the nameplate launched more than 20 years ago. “I am thrilled for Mitsubishi. This is a brand that has been laser-focused on building the best customer experience in the industry and their hard work shows,” said Joe Fuca, Reputation CEO. “Their active customer engagement approach has created impressive brand loyalty and it’s an absolute pleasure being their partner.” Reputation is an annual analysis of customer experience that includes 35,000 automotive OEM brands, dealer groups, and dealerships across the United States, Canada, and Europe. The report from Reputation analyzed customer feedback from dealerships to gauge overall sentiment and then assigned brands, dealer groups, and dealerships a “Reputation Score” metric. Graded on a 1,000-point scale, the score encompasses the voice of the customer and highlights reputation management as a key element of a dealership’s consumer experience strategy.