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Mitsubishi Motors North America is strengthening its commitment to delivering vehicles to customers more efficiently through a new collaboration with AMPORTS and Port Freeport in Texas. The partnership expands Mitsubishi's U.S. distribution network, helping improve delivery times to dealerships across the Gulf Coast and Midwest while supporting the brand's long-term Momentum 2030 business strategy. Port Freeport's strategic location provides a faster, more streamlined route for incoming Mitsubishi vehicles. Once vehicles arrive at the port, AMPORTS manages unloading, vehicle processing, accessory installation, and final preparation before they are shipped to dealerships. This integrated approach helps reduce transportation time, improve efficiency, and streamline the entire supply chain. The new operation officially launched earlier this year, with more than 500 Mitsubishi vehicles arriving in April and a ribbon-cutting ceremony held in July to celebrate the partnership. The event also welcomed the arrival of the Höegh Sunrise, one of the newest environmentally advanced vehicle carriers, highlighting Mitsubishi's ongoing commitment to more sustainable transportation solutions. This investment reflects Mitsubishi Motors' continued focus on improving the ownership experience by ensuring vehicles reach dealer partners more quickly and efficiently while supporting future growth across the United States. At Heritage Mitsubishi, we're excited to see Mitsubishi investing in smarter logistics and enhanced distribution, helping bring the latest Mitsubishi vehicles to our showroom faster so you can enjoy the newest models with less wait. Visit us today to explore the innovative Mitsubishi lineup and experience the quality and value that continue to drive the brand forward.

Mitsubishi Motors North America, Inc. (MMNA) is proud to celebrate Kim Ito, Chief Marketing Officer, as one of Automotive News’ “100 Leading Women in the North American Auto Industry” for 2025. The prestigious honor recognizes top female leaders who are driving meaningful change and making major decisions in the automotive sector. In her nine years with MMNA, Ito has built an impressive legacy of innovation and forward-thinking marketing. Her work includes: The first-ever vehicle launch on Amazon Live with the 2022 Outlander A real-time cinematic vehicle configurator powered by ZeroLight (2023) MMNA’s 24-hour digital showroom, ClickShop 2.0, connecting customers seamlessly from brand site to dealership (2024) Ito's inclusion on the 2025 list underscores both her personal achievements and Mitsubishi Motors’ broader commitment to elevating women in leadership. Today, women make up half of MMNA’s executive team, a fact CEO Mark Chaffin calls “one of our greatest organizational strengths.” “Kim has earned her place among the best in our industry. She is a constant driver of innovation and a key force behind our Momentum 2030 business plan,” said Chaffin. “We look forward to the ideas and impact she’ll bring as we roll out one new or refreshed vehicle every year through 2030.” Since joining MMNA in 2016, Ito has risen through the ranks, from Director to VP to CMO, overseeing all marketing and advertising strategies across media, digital retail, customer experience, and dealer partnerships. “This recognition is an incredible honor,” said Ito. “I’m so proud to be listed alongside such accomplished women. But most of all, I’m grateful to my family—especially my husband and two kids—whose love and support empower me to bring my best self to everything I do.” Before MMNA, Ito served as Integrated Marketing Manager at QANTAS, overseeing national campaigns and advertising strategy across the Americas. She holds both bachelor’s and master’s degrees in English Literature from the University of California, Riverside and California State University, Los Angeles. Since 1925, Automotive News has been the leading source of industry insight for retailers, suppliers, and manufacturers alike, and its “100 Leading Women” list has celebrated outstanding female leadership every five years since 2000.

Yamaha Corporation has officially announced its partnership with Mitsubishi Motors North America, Inc. (MMNA) in conjunction with the upcoming launch of the refreshed 2025 Mitsubishi Outlander. This collaboration brings premium audio to the vehicle, with a custom audio system developed by Yamaha’s renowned sound experts. more The 2025 Outlander, set to debut in February 2025, showcases significant upgrades inside and out, with the audio system standing out as a key enhancement. Yamaha has worked closely with Mitsubishi Motors' engineering team to create two bespoke in-car sound systems for the flagship Outlander, marking Yamaha’s first custom audio system for a North American vehicle. This partnership underscores the innovative nature of the collaboration, combining Yamaha’s expertise in sound with Mitsubishi's engineering excellence. This isn’t the first time Yamaha and Mitsubishi Motors have worked together. The audio systems were first introduced in the 2024 Mitsubishi Outlander in Japan and will be featured globally in all 2025 Outlander models. Additionally, Yamaha’s audio systems were integrated into the Mitsubishi XFORCE, which launched in 2023 for the ASEAN region. “We aim to deliver excitement through sound, creating an experience that resonates with the driver and brings them closer to the artists,” says Tomokazu Hikida, Yamaha’s sound specialist. “By carefully crafting the bass, midrange, and treble, we innovate to create a moment that stirs the heart within the cabin.” MMNA will share further details about the 2025 Outlander, including updates on features and specifications, during its official North American debut in mid-February 2025. As the partnership between Yamaha and Mitsubishi Motors continues, Yamaha looks forward to delivering high-quality audio products that enhance the driving experience.

Mitsubishi Motors North America, Inc. (MMNA) closed 2024 with remarkable sales growth, highlighting its commitment to delivering stylish, technology-packed, and value-driven vehicles. The company recorded Q4 sales of 27,125 units, a 38.4% year-over-year (YOY) increase, while annual sales surged 25.8% to 109,843 units—the brand’s best performance since 2019. Notably, every model in Mitsubishi’s lineup achieved full-year sales increases, with the Outlander and Outlander Plug-in Hybrid achieving their best-ever annual sales. Leading Mitsubishi’s impressive performance, the Outlander posted 9,624 Q4 sales (up 7.2%) and 45,253 full-year sales (up 6.5%), setting a new record for the nameplate. The Outlander Plug-in Hybrid also had a banner year, with 1,800 Q4 sales (up 14.1%) and 6,975 full-year sales, marking its best annual performance to date. The Eclipse Cross followed suit with strong growth, achieving 2,540 Q4 sales (up 11.4%) and 12,724 annual sales, a 28.2% YOY increase. “This year’s success highlights Mitsubishi’s ability to deliver the right lineup of vehicles for today’s consumers, led by our flagship Outlander and Outlander Plug-in Hybrid,” said Mark Chaffin, MMNA’s president and CEO. “As we prepare to launch the refreshed 2025 Outlander next month, we’re confident this momentum will carry into the New Year.” MMNA’s sales achievements in 2024 were complemented by the announcement of its Momentum 2030 plan, focused on four strategic priorities: Electrification: Expanding Mitsubishi’s electric and hybrid offerings. Renewed Product Lineup: Strengthening the North American portfolio. Modernized Retail Model: Innovating the car-buying experience. Network Expansion: Growing dealership reach and sales. The highly anticipated 2025 Mitsubishi Outlander, featuring new design updates and enhanced technology, will arrive at dealerships nationwide in late February 2025, reinforcing the brand’s trajectory of innovation and growth. With a strong 2024 and an ambitious roadmap for the future, Mitsubishi Motors is well-positioned to continue its upward trajectory in the North American market.

The world’s best-selling all-wheel-drive plug-in hybrid SUV, the 2025 Mitsubishi Outlander Plug-in Hybrid, builds on the success of its gasoline-powered counterpart with bold styling, advanced architecture, and luxurious features. But what sets it apart is Mitsubishi’s innovative plug-in hybrid drivetrain, delivering robust performance, impressive all-electric range, and the latest version of the rally-proven Super All-Wheel Control (S-AWC) system. Refined Updates for 2025 For the new model year, the Outlander Plug-in Hybrid enhances its premium experience: Heated front seats are now standard on all trims. Panoramic sunroof and heated steering wheel are included with SEL trims. Available in three trims—ES, SE, and SEL—with additional packages for further customization. Drivers can enjoy up to 38 miles of all-electric range, an overall range of 420 miles, and fast charging capabilities on SEL and above trims. Using the CHAdeMO system, the battery charges to 80% in just 38 minutes. The 2025 Outlander Plug-in Hybrid is an ideal transition for those moving from internal combustion engines to electric vehicles. It offers the range and refueling convenience of a traditional gasoline vehicle, paired with the quiet, clean driving experience of an EV. Adding to this is Mitsubishi's Innovative Pedal technology, which provides near one-pedal operation for seamless acceleration and deceleration. Unlike other systems, it maintains the intuitive low-speed "creep" familiar to automatic transmission vehicles, making parking and maneuvering easier. Inside, the Outlander Plug-in Hybrid delivers comfort and versatility: Seven-passenger seating, a rarity among plug-in hybrid SUVs. Enhanced cargo space, with up to 30.8 cubic feet when the third-row seat is folded flat. High-end materials, including diamond-quilted semi-aniline leather on SEL trims. The innovative design of the third-row seat allows for easy folding and stowing, providing flexibility for passengers and cargo alike. Cutting-Edge Technology Mitsubishi’s flagship model is the most connected vehicle in the brand’s history. Features include: Standard 12.3-inch digital driver display and Apple CarPlay® (wireless on SE and above) and Android Auto™. Available nine-inch touchscreen with navigation, SiriusXM®, and wireless smartphone charging. Optional nine-speaker BOSE®7 audio system and a 10.8-inch full-color HUD. Five years of MITSUBISHI CONNECT with Safeguard and Remote Services16 included on select trims. Built on a robust platform developed with the Renault-Nissan-Mitsubishi Alliance, the Outlander Plug-in Hybrid offers a solid foundation for confident driving. 248-horsepower, twin-motor system with 332 lb.-ft of torque, and motorsport-derived S-AWC all-wheel drive, designed for optimal traction and control in all conditions. The S-AWC system, perfected in rallying events like the World Rally Championship and Dakar Rally, brings proven reliability and agility to the everyday driver. The 2025 Mitsubishi Outlander Plug-in Hybrid is available now, offering a perfect blend of luxury, innovation, and eco-friendly performance. Click here to shop our current and incoming inventory.

In-car technology plays a pivotal role in new-car purchase decisions, with seamless smartphone integration and intuitive functionality often serving as dealbreakers for buyers. Despite this growing demand, many automotive brands face significant customer dissatisfaction with the usability of their in-car systems. Mitsubishi Motors, however, is changing that narrative with the 2024 Mitsubishi Outlander. For the first time, the Outlander has claimed victory in the small/compact segment of the J.D. Power 2024 U.S. Multimedia Quality and Satisfaction Study, a testament to Mitsubishi’s commitment to delivering an exceptional in-car experience. Launched as a 2022 model-year vehicle, the Mitsubishi Outlander redefined perceptions of the brand. Its advanced engineering and technology features were designed to attract new customers, many of whom might not have previously considered Mitsubishi. Mark Chaffin, President & CEO of Mitsubishi Motors North America, shared: “From the day we debuted Outlander on Amazon Live—the first-ever vehicle launched on the platform—our focus on exceeding customer expectations through technology has been key to the vehicle’s success.” The 2024 Mitsubishi Outlander’s multimedia system offers a suite of intuitive features designed for today’s connected lifestyles, including wireless Apple CarPlay® and wired Android Auto™ integration, an available nine-inch multimedia screen as the central hub for connectivity, built-in theater-like sound from an available Bose® sound system, and wireless charging alongside multiple USB options (USB-A and USB-C) to ensure uninterrupted device connectivity. Beyond multimedia, the Outlander offers advanced features such as MI-PILOT Assist™, which includes lane-centering, adaptive cruise control, traffic jam stop-and-go, and highway exiting, as well as My MITSUBISHI CONNECT™, which allows for remote start, cabin pre-conditioning, and safety alerts. The myQ® Connected Garage feature further enhances convenience by letting drivers open and close garage doors remotely. The Outlander’s technology enhancements are reflected in customer satisfaction and sales figures. Through the third quarter of 2024, Outlander sales rose 5.6% compared to the same period in 2023. While many factors contribute to its growing popularity, there’s no denying that the seamless, user-friendly in-car experience makes a lasting impression during test drives. The J.D. Power 2024 U.S. Multimedia Quality and Satisfaction Study analyzed feedback from 99,144 new-vehicle owners surveyed 90 days after purchase, evaluating the quality, design, and features of automotive sound and multimedia systems. Mitsubishi’s engineering excellence shone through, earning the Outlander top honors in its segment. With its award-winning technology, sophisticated design, and commitment to customer satisfaction, the 2024 Mitsubishi Outlander exemplifies how in-car systems can elevate the driving experience. Whether keeping drivers connected on the go or simplifying the commute, Mitsubishi continues to raise the bar for in-car innovation.

Mitsubishi Motors North America (MMNA) unveiled its ambitious "Mitsubishi Motors Momentum 2030" plan in May, outlining a strategic roadmap through fiscal year 2030. The plan, introduced during a national dealer meeting in Nashville, Tennessee, garnered enthusiastic support from dealer partners. Key highlights of the plan include: more Electrification Strategy: MMNA will focus on electrification with a mix of powertrains including hybrid, plug-in hybrid, and battery electric vehicles. Product Expansion: Starting from fiscal year 2026, MMNA plans to introduce one new or completely refreshed vehicle each year, nearly doubling its current product offerings across various segments. Dealer Network Growth: MMNA aims to expand its dealer network to cover more sales markets across the U.S. This expansion includes introducing new-design dealerships to enhance the car-buying experience and reduce entry costs for dealer partners. Technology and Innovation: MMNA is committed to integrating technology and innovation into its sales, marketing, and customer satisfaction processes, enhancing overall service delivery. In addition to these forward-looking initiatives, MMNA celebrated the reopening of the Port of Baltimore in June, following logistical challenges caused by the partial collapse of the Francis Scott Key Bridge. The reopening has improved vehicle delivery logistics, benefiting MMNA and its dealer partners. Furthermore, MMNA announced the promotion of Katherine Knight to the newly created role of Senior Vice President, Chief Legal and Administrative Officer. This appointment aims to strengthen strategic alignment within MMNA under Katherine's leadership, with her continuing to report directly to Mark Chaffin, President and Chief Executive Officer.

Mitsubishi Motors North America, Inc. (MMNA) has revealed its ambitious 10-year business strategy, "Mitsubishi Motors Momentum 2030". The plan outlines comprehensive initiatives spanning business expansion, product innovation, and retail transformation, aimed at solidifying Mitsubishi's position in the North American market. more Mark Chaffin, MMNA President and CEO, emphasized the pivotal nature of this strategic roadmap, stating, "Mitsubishi Motors is charting a bold and clear path for sustained success in the United States. Momentum 2030 builds upon our recent achievements, such as establishing our new headquarters in Tennessee, launching successful new vehicles, and enhancing customer satisfaction." Four Key Pillars of Momentum 2030 Path to Electrification: MMNA will accelerate its move towards vehicle electrification, introducing advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics into its lineup by fiscal-year 2030. Product Line-Up Expansion: The plan includes the introduction of two all-new vehicles in previously unexplored segments and a new or refreshed vehicle annually from fiscal-year 2026 onwards. This expansion aims to nearly double MMNA's current vehicle lineup in the U.S. by 2030. Modernized Retail Sales Model: Mitsubishi will modernize its sales and service approach, incorporating more technology into the customer experience to cater to a younger, tech-savvy demographic. New retail concepts will be introduced to enhance accessibility and customer engagement. Network Expansion and Sales Growth: MMNA plans to expand its retail footprint into new U.S. markets to increase accessibility and boost sales figures significantly over the next decade. This expansion will be supported by innovative retail concepts designed to redefine customer interactions. Commitment to North America In addition to product and retail advancements, Momentum 2030 underscores Mitsubishi Motors' commitment to increasing investments in people and production across North America. Leveraging Alliance assets, the company aims to strengthen local production capabilities, reinforcing its role as an industry leader in innovation and sustainability. Mark Chaffin concluded the announcement with a confident outlook, stating, "The next 10 years will be transformative for Mitsubishi Motors in North America. Momentum 2030 will drive increased sales, expand our vehicle offerings, and establish Mitsubishi as a leader in automotive innovation. This is our time, Team Mitsubishi." As Mitsubishi Motors embarks on this ambitious journey, the company remains dedicated to delivering exceptional vehicles and experiences that resonate with customers across the continent.

Mitsubishi Motors has announced that Team Mitsubishi Ralliart will compete in the Asia Cross Country Rally (AXCR) from Thailand to Malaysia this August. Read on to find out more about this exciting news! Mitsubishi Motors has announced that Team Mitsubishi Ralliart will participate in the upcoming Asia Cross Country Rally (AXCR) from Thailand to Malaysia, scheduled for August this year. The team's goal is to secure the championship title with a modified cross-country version of the Triton pickup truck (the T1 prototype), while also enhancing its overall strength, particularly focusing on improved power performance. more In the previous AXCR event, Team Mitsubishi Ralliart competed with three brand-new Tritons, fresh from a complete model overhaul. Chayapon Yotha from Thailand secured the 3rd place overall. The team also clinched the Team Award, recognizing entries with two or more participants who successfully completed the rally. Leveraging the sporty handling and high reliability of the Triton, the team tackled competitors with larger engines and higher power. This year, the Triton rally car set for AXCR promises even greater refinement and evolution, with enhanced acceleration performance and road handling, signaling Team Mitsubishi Ralliart's readiness for victory. During the 45th Bangkok International Motor Show today, the Triton rally car destined for AXCR 2024 was unveiled, showcasing its new livery. Building upon last year's design, which featured a red and black motif symbolizing the energy of flowing lava, this year's iteration maintains the vibrant red while incorporating a digitized image of dust at the front, extending to the sides. Towards the rear, gunmetal gray graphics depict solidified lava, representing strength and durability. Together, the new livery encapsulates the dynamism, durability, and reliability of the Triton rally car. Hiroshi Masuoka, team director of Team Mitsubishi Ralliart, commented, "Last year, we witnessed the resilience and durability of the all-new Triton in the challenging conditions of AXCR 2023. The rally underscored the Triton's prowess in sporty handling and exceptional road performance on rough terrain. As we enter our second year with the new-gen Triton, we've enhanced the Triton rally car's power and driving performance, widening its tread to compete shoulder-to-shoulder with vehicles boasting high-displacement engines. Team Mitsubishi Ralliart is poised for victory, and we eagerly await your support."

We extend our deepest condolences on the passing of rally driver Kenjiro Shinozuka. Mr. Shinozuka joined Mitsubishi Motors in 1971. He made brilliant achievements in domestic and international rally competitions, and left many memorable scenes with Mitsubishi cars. In the 1991 and 1992 World Rally Championship, he won the Ivory Coast Rally with the Galant VR-4. In 1997, he became the first Japanese driver to win the overall championship in the Paris-Dakar Rally with the Pajero. We will remember his great contributions to the world of motorsports.

Mitsubishi Motors North America, Inc.'s latest triumph: securing the "Most Improved Alternative Powertrain Loyalty to Make" award from S&P Global Mobility for their exceptional performance in 2023. Mitsubishi Motors North America, Inc. (MMNA) has received the prestigious "Most Improved Alternative Powertrain Loyalty to Make" award from S&P Global Mobility for the 2023 calendar year. This recognition, part of S&P Global Mobility's 28th annual Automotive Loyalty Awards program, highlights Mitsubishi's exceptional success in retaining owners to both the brand and their choice of either a BEV or hybrid vehicle offering. This accolade further solidifies the Mitsubishi Outlander Plug-in Hybrid's position as an industry leader. more The Mitsubishi Outlander Plug-in Hybrid serves as a bridge from traditional internal combustion engine (ICE) vehicles to the future of full battery-electric vehicles (BEVs). It offers the range and convenience of a conventional gasoline-fueled vehicle along with the clean and quiet operation of an electric vehicle. This versatility addresses the concerns of today's motorists regarding future technologies and makes the Outlander Plug-in Hybrid an appealing choice for a wide range of customers. As the world's first plug-in hybrid SUV and the best-selling all-wheel-drive PHEV, the 2024 Outlander Plug-in Hybrid builds upon the success of its gasoline-powered counterpart. It features bold styling, advanced vehicle architecture, an award-winning interior, seven-passenger seating, and renowned Mitsubishi SUV capability. Additionally, the plug-in hybrid model incorporates Mitsubishi Motors' plug-in hybrid drivetrain, delivering robust power and torque, impressive all-electric range, and the latest iteration of Mitsubishi's Super All-Wheel Control (S-AWC) all-wheel drive system.

Leading the pack as the pioneering plug-in hybrid SUV and the foremost all-wheel-drive PHEV globally, the Outlander Plug-in Hybrid continues to garner acclaim from both critics and consumers alike, reaffirming its unrivaled position in the automotive realm. Another historic win for the Outlander Plug-in Hybrid. Mitsubishi Motors North America, Inc. (MMNA) proudly announces that the Mitsubishi Outlander Plug-in Hybrid has been bestowed with the prestigious 2024 MotorWeek Drivers' Choice Award for Best Small Utility. As the pioneering plug-in hybrid SUV and the leading all-wheel-drive PHEV worldwide, the Outlander Plug-in Hybrid continues to amass an impressive array of awards and commendations from both the media and consumers. more For four decades, MotorWeek has been a trusted source of automotive reviews, and its annual Drivers' Choice Awards (DCA) represent the pinnacle of automotive excellence. The Outlander Plug-in Hybrid emerged victorious in the competitive small SUV category, affirming its status as a standout choice for discerning consumers. With its innovative plug-in hybrid drivetrain and Mitsubishi's renowned Super All-Wheel Control (S-AWC) all-wheel-drive system, the Outlander Plug-in Hybrid delivers exceptional efficiency and performance. Boasting a 38-mile all-electric range and a total driving range of up to 420 miles, it offers drivers unparalleled flexibility and peace of mind on the road. In addition to the MotorWeek Drivers' Choice Award, the Outlander Plug-in Hybrid has received numerous accolades, including consecutive Green Car Journal Family Green Car of the Year awards and recognition as the Outdoor Activity Vehicle of the Year by the Northwest Automotive Press Association. Its excellence in safety has also been acknowledged, earning it the prestigious designation of Top Safety Pick (TSP) by the Insurance Institute for Highway Safety (IIHS). The Mitsubishi Outlander Plug-in Hybrid continues to redefine the automotive landscape, setting new standards for sustainability, performance, and innovation.