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Dive into our latest blog at Heritage Mitsubishi, where we guide you through the seamless process of purchasing your first vehicle. Discover expert tips, explore our new Mitsubishi models, and find the perfect used car to make your first car-buying experience worry-free and convenient. Are you looking to purchase your very first vehicle? Heritage Mitsubishi is here to help make the process as smooth as possible! We know that buying your very first vehicle can be a stressful process, but it doesn't have to be. Whether you're looking to buy a new Mitsubishi, or drive home in one of our many used cars for sale, our team of experts at Heritage Mitsubishi of Morrow are here to make your first car buying process both worry-free and convenient. more Our Heritage First Time Buyer Program is available to U.S. Citizens and permanent residents who are purchasing a vehicle and have never had automotive credit. While having credit history is not required, any existing credit must be in good standing. To be considered as a First Time Buyer, you must also be 18 years or older, and have a minimum of 6 months verifiable full-time employment with your current employer. If not, you must have a qualified co-signer. Most of our current inventory is eligible for the First Time Program, including several of our New Mitsubishi models. Our Heritage team will help you find the perfect vehicle from our eligible inventory. Financing your first vehicle can be an excellent way to build equity for those who currently have none. Plus, you’ll be able to skip the end-of-lease obligations such as excess wear and tear and mileage restrictions. You also have the ability to customize your vehicle as you see fit, with no limitations. At Heritage Mitsubishi, we have competitive rates and flexible terms, which means catering your finance offer to fit you and your budget. Click here to learn more about our First Time Buyer Program and schedule your first appointment with us!

Electrify Expo showcased Mitsubishi Motors' acclaimed Outlander PHEV (Plug-in Hybrid SUV during the premier electric vehicle festival in North America. Dive into the blog to learn about the festival's impact on eco-friendly transportation awareness and Mitsubishi's commitment to timely solutions through the award-winning 2023 Outlander Plug-in Hybrid, celebrated for its style, driving dynamics, and advanced features. Electrify Expo, renowned as the premier electric vehicle festival in North America, concluded its nationwide tour in Austin, Texas from November 10-12, with Mitsubishi Motors showcasing its acclaimed flagship: the Outlander Plug-in Hybrid SUV, as a featured attraction. Attendees at the Circuit of the Americas not only have the opportunity to view and sit inside the world's first and best-selling plug-in hybrid SUV, but were also able to join over 1,300 Electrify Expo participants who have already test-driven the Outlander Plug-in Hybrid at events nationwide. more Throughout the year, Electrify Expo has drawn thousands of attendees, creating awareness of environmentally friendly transportation and emphasizing Mitsubishi Motors' approach to electrification through plug-in hybrids as a timely and effective solution for consumers. Mitsubishi's flagship model has earned numerous awards and received praise from both media and customers. It serves as a bridge to the future, offering the right technology at the right time for consumers interested in eco-friendly solutions but not yet ready to transition to a fully Battery Electric Vehicle. Mark Chaffin, President and CEO of Mitsubishi Motors North America (MMNA), expressed the popularity of the Outlander Plug-in Hybrid, stating, "The Mitsubishi Outlander Plug-in Hybrid has been wildly popular, both on the test track at each Electrify Expo stop across the country this year, and in our dealer partners' showrooms." He emphasized that the Outlander Plug-in Hybrid caters to consumers motivated by environmental awareness, offering a blend of clean and quiet electric driving with the range and refueling convenience of gasoline. The 2023 Outlander Plug-in Hybrid, launched in December 2022, has garnered media acclaim for its interior and exterior styling, driving dynamics, Super All-Wheel Control (S-AWC) all-wheel-drive system, and the seamless integration of electric and gasoline drive systems. As Mitsubishi Motors' most equipped and connected vehicle sold in the U.S., the seven-passenger flagship model starts at an entry price of $39,845 for the 2023 Outlander Plug-in Hybrid ES. All trim levels provide 38 miles of all-electric range, up to 420 miles of overall range, and SEL and above models are the only mass-market plug-in hybrid EVs with DC fast-charging capability, capable of charging the 20kWh battery pack to 80% capacity in just 38 minutes. Interested in joining the EV movement? Click here to view our current Outlander PHEV inventory!

The highly acclaimed 2023 Mitsubishi Outlander Plug-in Hybrid is set to make waves at the upcoming Electrify Expo in Miami, Florida. This innovative SUV, which has already received numerous awards and rave reviews from both media and customers alike, will be available for static display and exhilarating test drives at every Electrify Expo event throughout 2023. The next stop? Miami, Florida, at the Miami Dade Fairgrounds, followed by the grand finale in Austin, Texas. Mark Chaffin, MMNA President and CEO, expressed his enthusiasm: "Electrify Expo is the ideal platform to introduce the award-winning 2023 Outlander Plug-in Hybrid to consumers eager to venture into the world of electrified mobility. For environmentally-conscious individuals not yet ready for full battery-powered vehicles, our Outlander Plug-in Hybrid offers a seamless blend of electric efficiency and gasoline convenience. Its exquisite design, advanced technology, and effortless transition between power sources are sure to captivate potential owners." more Since its launch in December 2022, the 2023 Outlander Plug-in Hybrid has been turning heads and winning accolades for its remarkable interior and exterior styling, impressive driving dynamics, and the cutting-edge Super All-Wheel Control (S-AWC) all-wheel drive system. Notably, the vehicle has been recognized as an Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK (TSP) winner, underlining its commitment to safety, a paramount factor for families. Priced attractively from the entry-level 2023 Outlander Plug-in Hybrid ES at $39,845 to the top-of-the-line 40th Anniversary Edition at $49,995, Mitsubishi Motors offers a flagship model that is not only the most connected vehicle in their U.S. lineup but also one of the best-equipped. Each trim level provides an impressive 38 miles of all-electric range and an overall range of up to 420 miles. Additionally, SEL and above models boast DC fast-charging capability, enabling the 20kWh battery pack to reach 80% capacity in a mere 38 minutes. The Electrify Expo, renowned as North America's premier electric vehicle festival, draws more e-curious consumers than any other event in the country. Spanning over a million square feet of displays and featuring an extensive test-drive component, Electrify Expo offers attendees a fully immersive experience in the world of vehicle electrification. It’s a unique opportunity to 'try before you buy,' allowing everyone to get hands-on experience with the future of driving. For more information on Electrify Expo and this exciting Mitsubishi showcase, visit www.electrifyexpo.com.

The Mitsubishi Outlander continues to exceed expectations. This month, the 2024 Outlander has joined the Outlander PHEV as a 2023 calendar-year Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK (TSP) winner. The 2024 Outlander earned the IIHS TSP designation with Good ratings in IIHS’s updated evaluation for side crashworthiness; standard-equipped headlights and the driver-side small overlap frontal, passenger-side small overlap frontal, and original moderate-overlap frontal crash test evaluations. When choosing the perfect family vehicle, the Outlander excels in safety ratings. more “With seven-passenger seating, a suite of modern safety features, and the most sophisticated Super All-Wheel Control (S-AWC) system we’ve ever offered, the Outlander was made to be a family vehicle,” said Mark Chaffin, CEO of MMNA. “Our commitment to customer safety is paramount, and it's great to be recognized by a respected organization like IIHS for the work put in by our engineering teams to maximize safety performance in our best-equipped, most-advanced SUV.” Both the Outlander and the Outlander PHEV offer an impressive array of safety features and technologies. Advanced Driver Assist Systems increase driver convenience, confidence and occupant safety, while available MI-PILOT Assist integrates Adaptive Cruise Control (ACC), Lane Keep Assist (LKA) and Traffic Sign Recognition to maintain appropriate speed and following distance and keep the vehicle in the center of the lane. The Outlander Plug-in Hybrid also offers available: Forward Collision Mitigation (FCM), Predictive Forward Collision Warning (PFCW), Active Blind Spot Assist (ABSA), Blind Spot Warning (BSW), Lane Change Assist (LCA), Lane Departure Warning and Prevention (LDW & LDP), Driver Attention Alert, Rear Automatic Emergency Braking, Rear Cross Traffic Alert, Automatic High Beam (AHB), Hill Descent Control (HDC), Trailer Stability Assist (TSA) and a Multiview Camera system. IIHS is an independent, nonprofit organization that researches, performs evaluations, and assesses safety ratings in crashworthiness and crash-avoidance testing of production vehicles. The TSP designation is awarded for models attaining “Good” ratings in IIHS’ driver-side and passenger-side small overlap frontal tests, original moderate overlap frontal, and an Acceptable rating in IIHS’ updated side crashworthiness crash evaluations. Additionally, vehicles must be available with an advanced or superior rating for daytime vehicle-to-pedestrian front crash prevention and come with standard acceptable- or good-rated headlights.

The Outlander PHEV may look the same as the regular gas-powered model, but inside, you'll find an entirely different powertrain. This SUV was designed to take you farther without as many environmental effects. You can do your part to save the planet with an Outlander PHEV. Here are some of the top eco-friendly features of this new plug-in hybrid SUV. What Does PHEV Stand For? The PHEV on the new Outlander model stands for a plug-in, hybrid electric vehicle. You can also think of it as powerful, high-tech, environmental, and visionary. No matter where you're going, the advanced hybrid design was made to save you time and money at the pump, be better for the environment, and help preserve our planet for future generations. more Driver Selected Modes With various driver-selected modes, your Outlander provides you with just the right amount of traction and control for the current selection. Traditional modes include normal, gravel, and S-AWC ECO mode. The S-AWC mode is super all-wheel control which combines several different technologies to supply you with ample traction to make it through various road and weather conditions. New for this year, you get snow mode for added traction on slippery surfaces. Sport mode is also available and adds extra throttle response to kick it up a notch when you're feeling a little extra pep. No matter what's going on around you, you'll experience responsive handling and an improved driving experience. The Power Behind the Name The advanced design of the PHEV automatically switches between gas and electric to deliver on-demand performance and incredible fuel efficiency. Under the hood, there's a new and improved 2.4-liter four-cylinder gas-powered engine paired with twin electric motors and a lithium-ion battery pack. In EV mode, the Outlander is powered by twin electric motors, with the sole energy source coming from the lithium-ion battery pack. This means 100% electric power for zero-emission driving. In the Series Hybrid mode, the Outlanders lithium-ion battery pack is charged with the gas-powered generator to supply the twin electric motors with power. This mode will be used when the battery is running low or when you need to amp up the power and speed quickly. There's also the Parallel Hybrid mode. This mode is used when extra power is needed, such as when you're driving up a steep hill. The clutch, which is located within the front axle, is engaged into Parallel Drive Mode. The 2.4-liter engine powers the front wheels, then it takes any excess electricity and sends it back to the lithium-ion battery back. Regenerative braking uses the energy that's lost between the brake pads and wheels and will convert that energy for later use. These different PHEV modes help provide you with up to 74 MPGe. If you're interested in doing your part in saving our planet, come check out the Outlander PHEV for yourself today. You can visit our dealership in Morrow, GA, Heritage Mitsubishi-Morrow, and take one out on a test drive and see which premium trim level suits you best!

Mitsubishi Motors North America, Inc. (MMNA) showcased the award-winning 2023 Outlander PHEV at the Electrify Expo event held in Long Island, New York. Along with multiple awards and recognition, the Outlander PHEV has received rave reviews from media and customers for its styling, driving dynamics, Super All-Wheel Control, and seamless hybrid system. At the Expo, attendees were able to see and drive the vehicle for a full Outlander experience. more "Electrify Expo is the perfect venue to introduce the award-winning 2023 Outlander Plug-in Hybrid to customers looking to make an initial move into electrified mobility," said Mark Chaffin, MMNA President and CEO. "As a leader in electrification, the Outlander Plug-in Hybrid is a logical first step for many consumers motivated by environmental awareness, but who may not be ready to go all-in on battery-only power. The 2023 Outlander Plug-in Hybrid blends the clean and quiet motoring of an electric vehicle with the range and ease of refueling of gasoline. When customers see the exquisite exterior and interior styling coupled with the advanced technology and ease in which the vehicle transitions from the respective powertrains, we are confident they'll want an Outlander in their driveway." The seven-passenger flagship model is the best-equipped, most connected vehicle the brand has ever sold in the U.S. All trim levels offer 38 miles of all-electric range, up to 420 miles of overall range3, and SEL and above models are the only mass-market plug-in hybrid EVs with DC fast-charging capability, capable of filling the 20kWh battery pack to 80% capacity in just 38 minutes. Electrify Expo is the number one EV festival in North America that attracts more attendees out of curiosity than any other event. Over one million square feet of displays take over the location, with robust test-drive content to bring a fully immersive experience in all things electrified. Interested in the Outlander PHEV for you or your family? Click here to view our current inventory.

Whenever you apply the brakes, a whopping 800 to 2,000 pounds per square inch of pressure is applied in order to stop your car. This enormous pressure steadily wears down even the toughest of brake components. If you notice the following signs of worn-out brakes, it's best to visit your nearest Mitsubishi dealer at once for brake repair. Reduced Deceleration Healthy brakes should promptly slow you down or stop you when you press the pedal. If you ever realize your car isn't decelerating as readily, it's best to pull over, as driving with unresponsive brakes is dangerous. You may find that your brakes are less effective because of overheating. When brakes are used continually for a long period, such as in heavy traffic, they can sometimes overheat. Overheating can lead to a sudden loss of friction called brake fade. more Leaking Brake Fluid Any oil or fluid pooling under your car is a bad sign. If you ever notice a transparent oily fluid puddling near your wheels or gathering in the wheel wells, you may have a brake fluid leak on your hands. If a brake fluid line leaks, hydraulic pressure is reduced and the affected brake caliper will no longer be able to apply as much force. This makes it very dangerous to drive. Tugging to One Side When part of a car's braking mechanism malfunctions, it usually affects one side of the car more than the other. As a result, you might find your car pulling to one side when you brake. The side you pull to will usually be the opposite of the side that's experiencing the loss of braking force. Screeching Sounds A screeching sound when braking isn't necessarily a cause for alarm. Brake pads are designed to emit a screeching noise when it's time to replace them. This warning sound lets you know you should visit your local dealership for a new pad, though. Grinding Sounds If you hear metallic grinding when you brake, the problem may be more urgent. When a brake pad wears down too far, the pad's upper friction layer disappears and the grinding you hear is metal scraping directly on the metal of the rotor disc. This can rapidly damage the rotor. Vibrating Pedal or Steering Wheel When a rotor disc becomes warped by age or damaged by the brake pad, you may feel vibrations through the steering wheel or brake pedal when you brake. The damaged rotor will need to be resurfaced or replaced. How Often To Visit Your Mitsubishi Dealer for Brake Service In addition to keeping an eye out for the aforementioned signs of brake trouble, it's important to periodically visit your local dealership for brake service. It's generally recommended to have your brakes checked every 10,000 miles. For the sake of convenience, many drivers ask the technician to check their brakes when they have an oil change twice a year. Have your car's brakes inspected and repaired today by experienced professionals at Heritage Mitsubishi-Morrow. We're proud to provide the thriving community of Morrow with excellent cars and personalized vehicle service.

The 2023 model year saw upgrades in the Mirage G4, an updated Outlander PHEV, and more. Following a long-running commitment to deliver high quality, top value, leading-edge technology, Mitsubishi has announced their 2024 model lineup – and you won’t want to miss it. In addition to model updates and improvements, you can look forward to two years of limited maintenance with every 2024 model year vehicle. Choose the perfect model for you, without the added stress of keeping it up-to-date. more Building on the industry-leading warranty program, MMNA is providing two years of limited maintenance on every 2024 Mitsubishi Motors vehicle sold in the United States. The two-year/30,000-mile maintenance program covers three oil and filter changes, three tire rotations, and one cabin air filter replacement. The 2024 Outlander PHEV is about to receive an upgrade as well, with the same  bold, award-winning styling, advanced vehicle architecture, and premium interior finishes of the internal combustion engine (ICE)-powered Outlander – plus an all-new Platinum Edition featuring a special Black Diamond paint with an Alloy Silver roof color combination. The popular Black Edition will continue to be available as well, while adding all-new black semi-aniline premium leather-appointed seating surfaces, a black dynamic shield, black chrome window trim, and black roof rails for the ultimate blacked-out Outlander. Every 2024 Eclipse Cross is outfitted with Mitsubishi Motors' signature motorsport-derived S-AWC all-wheel drive system as standard equipment, which helps to enhance driving confidence in various weather conditions and types of road surfaces. You can also enjoy a few additional extras such as Adaptive Cruise Control, a rear USB port, and a leather-wrapped steering wheel are now offered as standard equipment on SE, and Mitsubishi Connect with a two-year trial and FAST-Key entry system are now standard on LE. The Outlander Sport has been one of Mitsubishi’s best-selling models for most of its legacy. Next year, you can look forward to a Trail Edition featuring black hood graphics, TRAIL front and rear effects, black side and fender moldings, black hood protector and tailgate trim, black inner door handle protectors, mud flaps, and all-weather floor mats as standard. For 2024, the GT trim will be rebadged as the SEL trim. We’re excited to see these changes within the brand as well as the beloved models on our lot – stay tuned for more updates on the future of Mitsubishi by following our Facebook page.

If you are looking for a budget-friendly, small, and easy to handle vehicle that still offers both efficiency and style, consider the 2023 Mitsubishi Mirage G4! Waiting for a test drive at your local Mitsubishi dealership, this subcompact hatchback is the perfect blend of affordability, practicality, and eye-catching design. The Mirage offers a surprisingly spacious interior and various modern features making it ideal for everyday commutes and weekend adventures. Basics About the Mirage G4 Originally released in 2017 as a 2018 model, the Mirage quickly positioned itself as the leader of entry-level sedans for budget-conscious buyers who also wanted a fuel-efficient and practical subcompact vehicle option. More than 5 years later, in 2023, the sleek and stylish Mirage is still a highly affordable and extremely practical option for drivers of all ages, that doesn't skimp on the design or its standard and optional array of available features. The exterior is gracefully simple, but makes use of clean lines and a sleek profile to help improve the overall aerodynamics and fuel efficiency of the vehicle. With Mitsubishi's signature "Dynamic Shield" grille at the front, you'll get a straightforward yet distinct style and unique visual appeal in this little car. Despite its compact exterior size, the interior is spacious enough to carry up to 5 passengers while providing plenty of legroom for everybody. more New and Unique Features for 2023 The Mirage G4 has undergone some exciting changes to enhance its appeal while still holding onto its affordability and practical charm. One notable update for this year includes the standardization of the continuously variable transmission (CVT) instead of keeping the previously used five-speed manual transmission. This one simple change helps ensure you get a smoother driving experience through the efficient and responsive gear shifts. You can also find a sleek and stylish black roof option on select trim levels that can help to add a touch of sophistication and eye-catching visual appeal to the exterior of your Mirage G4. Moving from the exterior to the interior, you can also find the standardization of HD Radio in this newer version, along with an optional Premium Sound System package that allows you to enjoy your favorite tunes in crystal clear tones on your next commute or family road trip! While you will notice some changes in the 2023 Mirage G4, it's still the perfect choice for anyone that values affordability, fuel efficiency, practicality, and reliability in their everyday car. Don't miss your opportunity to experience the comfort, smooth handling, and style of this subcompact hatchback car. Come visit us at Heritage Mitsubishi - Morrow to get behind the wheel and take one for a test drive today!

Experience the future of SUVs with the 2023 Mitsubishi Outlander PHEV. This groundbreaking vehicle combines exceptional fuel efficiency, advanced technology, and versatile design to redefine the driving experience. Whether you're seeking eco-friendly commuting or off-road adventures, the Outlander PHEV delivers on all fronts. Sleek and Dynamic Exterior Design The 2023 Outlander PHEV boasts a striking and aerodynamic exterior design that turns heads wherever you go. The sleek lines and bold front grille give it a modern and confident appearance, while the LED headlights illuminate the road ahead with exceptional clarity. With a choice of vibrant colors such as Diamond White, Red Diamond, or Cosmic Blue, you can personalize your Outlander PHEV to match your style. more Eco-Friendly Powertrain The heart of the 2023 Outlander PHEV lies in its innovative powertrain. This plug-in hybrid SUV combines a 2.4-liter gasoline engine with two electric motors, offering impressive fuel efficiency without compromising on performance. With a fully charged battery, you can drive up to 24 miles on electric power alone, making it perfect for short commutes or daily errands. Plus, the regenerative braking system captures energy during deceleration, further enhancing efficiency and range. Intelligent All-Wheel Drive No adventure is too challenging for the 2023 Outlander PHEV, thanks to its advanced Super All-Wheel Control (S-AWC) system. This intelligent system optimizes torque distribution between the front and rear wheels, ensuring excellent traction and stability on various terrains. Whether you're tackling snow-covered roads or venturing off the beaten path, the Outlander PHEV delivers a confident and capable driving experience. Connected and Smart Technology Step inside the 2023 Outlander PHEV and discover a world of connected technology at your fingertips. The intuitive touchscreen infotainment system provides seamless access to features like Apple CarPlay and Android Auto, allowing you to stay connected and entertained on the go. You can also enjoy the available premium sound system, immersing yourself in your favorite music with crystal-clear audio quality. Safety and Convenience Features Mitsubishi prioritizes your safety, and the Outlander PHEV is equipped with a wide range of advanced safety features. The available Forward Collision Mitigation system uses radar technology to detect potential collisions and can automatically apply the brakes to avoid or reduce the severity of an impact. Additionally, the Blind Spot Warning and Lane Change Assist systems provide extra confidence during highway driving. Furthermore, the Outlander PHEV offers convenient features like a power liftgate, making loading and unloading cargo a breeze. With ample passenger and cargo space, you can bring along everything you need for your next adventure, whether it's camping gear or sports equipment. Experience the Future Today Visit Heritage Mitsubishi-Morrow in Morrow, GA and take the incredible 2023 Outlander PHEV for a test drive! Immerse yourself in its advanced technology, eco-friendly performance, and stylish design. Embrace the future of SUVs with the 2023 Mitsubishi Outlander PHEV and make every drive an exhilarating and efficient journey.

This month, Mitsubishi Motors announced their plan to extend an existing partnership with ZeroLight to launch the world-first real-time cinematic configurator experience. This new program will allow you to configure the perfect 2023 Outlander Plug-In Hybrid on the move as it travels through a photorealistic mountain pass. You’ll be able to experience the look and feel of your new Outlander as it changes colors, trim levels and accessories. more Phase one included the launch of a real-time 3D experience that allowed customers to explore their new Outlander in ive virtual environments. Reservations with this experience exceeded expectations, with 75% of the full campaign goal taken within the first 24 hours of debut. Phase two will be a real-time cinematic configurator experience to up the ante. Change colors, trim levels, accessories and more as your future Outlander Plug-In Hybrid travels through a realistic mountain pass. Once you find the perfect Outlander, you’ll be able to access a personalized interactive microsite that features automatically generated images and videos of your chosen model. The advanced data layer of this new project will empower Mitsubishi and their partners to personalize every customer journey.  Because the ZeroLight technology is web-based, it is universally accessible and is expected to perform consistently on any device, wherever the user may be. In some cases, this can effectively multiply the device's processing power by up to 10x. "Our goal is to elevate the customer experience with every interaction a consumer has with the brand. Enhancing that experience through digital innovation is both a competitive advantage and a customer benefit," said Kim Ito, MMNA V.P., Marketing. "Through our ongoing partnership with ZeroLight, we can now offer a smarter, more compelling and connected way for consumers to shop and purchase Mitsubishi vehicles. It dovetails nicely with our existing ClickShop digital showroom experience and is the latest evidence of our drive to lead the industry through advanced technology."

The beloved Outlander, Mitsubishi’s flagship family of seven-passenger SUVs, celebrates their 40th anniversary this year. To commemorate, Mitsubishi has released special Anniversary Editions of its top-selling Outlander and newly launched Outlander Plug-in Hybrid Electric Vehicle (PHEV), combining a unique paint scheme, badging and premium accessories, and offering a special value. more The 40th Anniversary Outlander finds the same quilted-leather door inserts in black and tan, a black headliner and pillars, and semi-aniline leather-appointed seating surfaces. To distinguish the special edition, you’ll find a unique Black Diamond and Bronze two-tone paint scheme, 40th Anniversary badges, dynamic shield illumination, door scuff plates, metal cargo scuff plates, center console illumination, chrome Outlander hood emblem, and a rear bumper protector. Mitsubishi looks to 40 more years of continued success built on an all-new or significantly refreshed lineup of vehicles highlighted by the 2022 Outlander and 2023 Outlander PHEV, a robust and growing dealer partner network, and record-breaking sales success. Mitsubishi Motors was formally introduced to the U.S. in 1981, though they had actually been selling vehicles in the U.S. prior to 1981 with Dodge or Plymouth branding on them through their partnership with Chrysler Corporation. But in 1981, the company created a formal presence for itself as Mitsubishi Motor Sales of America, headquartered in Fountain Valley, Calif., with vehicles sold through an initial dealer network of 70 facilities across the country. “Throughout the past 40 years, Mitsubishi has earned a reputation in this country for reliable, capable, and convenient vehicles that offer great value, winning the loyalty of many repeat customers,” said MMNA President and CEO, Mark Chaffin. “Our 40th Anniversary Special Edition Outlander and Outlander PHEV are more than just a celebration of that brand heritage, they are a powerful step forward into our next 40 years of success in the U.S.”