Mitsubishi Motors North America, Inc. (MMNA) has joined forces with AutoFi Inc. and Santander Consumer USA to introduce ClickShop 2.0, a groundbreaking digital solution that transforms the car-buying experience.

ClickShop 2.0 seamlessly connects the car-buying journey from Mitsubishi Motors’ Tier-1 and its dealer partner’s Tier-3 websites directly to the Mitsubishi dealer showrooms, setting a new standard for a streamlined shopping experience.

Tags: autofi, Buy online, ClickShop, Digital Retailing, Mitsubishi Cars, Mitsubishi models, Mitsubishi Outlander, santander
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Mitsubishi Motors North America, Inc. (MMNA) is set to launch an advertising campaign this weekend to support its “Mitsubishi Motors Confidence” customer-care program, featuring the acclaimed actress, director, and producer Rashida Jones.

The comprehensive suite of maintenance, warranty, and roadside assistance programs is designed to create a stress-free experience for Mitsubishi vehicle owners. In a historic move, MMNA is collaborating with a brand spokesperson for the first time in its 40-plus-year history in the U.S., and Jones, known for her humor, authenticity, and relatability, will play a pivotal role in conveying Mitsubishi Motors’ distinctive narrative.

Tags: heritage mitsubishi, Mitsubishi Outlander, Mitsubishi Spokesperson, morrow ga, New Mitsubishi, Rashida Jones
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With comfortable and spacious seating for up to seven passengers, a host of modern tech features, and two smooth-riding powertrains, the 2024 Mitsubishi Outlander ticks all the boxes when it comes to the characteristics that make a great family vehicle. Here are three key features you will love about the 2024 Outlander when you visit your trusted Mitsubishi dealer and take this model on a test drive.

1. An Efficient and Smooth-Riding Powertrain

The 2024 Outlander is available in eight different trim levels, four of which are plug-in hybrids. Base models come with a 2.5-liter four-cylinder engine that makes 181 horsepower and 181 pounds of torque, featuring a continuously variable transmission and optional all-wheel drive. PHEV trims, on the other hand, boast a 2.4-liter four-cylinder powertrain and two electric motors, achieving a combined 248 horsepower and 332 pounds of torque.

Besides offering a smooth and efficient ride, the new Mitsubishi outlander has a maximum towing capacity of 2,000 pounds. In terms of fuel consumption, non-hybrid FWD models achieve 24 miles per gallon in the city and 31 mpg on the highway. The fully equipped PHEV SEL Black Edition trim level, on the other hand, boasts an impressive EPA combined rating of 64 MPGe.

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Dive into our latest blog at Heritage Mitsubishi, where we guide you through the seamless process of purchasing your first vehicle. Discover expert tips, explore our new Mitsubishi models, and find the perfect used car to make your first car-buying experience worry-free and convenient.

Are you looking to purchase your very first vehicle? Heritage Mitsubishi is here to help make the process as smooth as possible! We know that buying your very first vehicle can be a stressful process, but it doesn’t have to be. Whether you’re looking to buy a new Mitsubishi, or drive home in one of our many used cars for sale, our team of experts at Heritage Mitsubishi of Morrow are here to make your first car buying process both worry-free and convenient.

Tags: Car Financing, First Time Buyer, first time financing, heritage mitsubishi, morrow ga, New Mitsubishi, No Credit
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Explore how MMNA conquered challenges, achieved impressive sales figures, and secured top rankings in the JD Power Customer Service Index and Reputation’s Customer Experience rankings. Dive into the story of resilience, growth, and unparalleled customer satisfaction.

Mitsubishi Motors North America, Inc. (MMNA) maintained its strong performance throughout the year and accelerated into 2024, announcing fourth-quarter 2023 sales of 19,604 and full-year sales of 87,340. Despite ongoing challenges in vehicle availability throughout the year, MMNA concluded 2023 with a 1.8% increase over 2022. This sales achievement follows a year where MMNA and its dealer partners secured the top position among mass-market brands in the annual JD Power Customer Service Index (CSI) survey. Additionally, they earned top honors in Reputation’s Customer Experience rankings as part of their 2023 Automotive Report.

Tags: dealership performance, Eclipse Cross, heritage mitsubishi, Mitsubishi Mirage, Mitsubishi Outlander, morrow ga
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If you’re struggling to see well on the road at night, it might be time for some new headlights from Heritage Mitsubishi-Morrow’s trusted auto repair shop! While completely blown out lights are an obvious sign, there are some more subtle clues your car will give you that can help you get that change done before you end up driving around in the dark.

Signs You Need New Headlights From Your Mitsubishi Dealer

Poor Visibility in Bad Weather

If your Mitsubishi’s headlights don’t provide sufficient visibility in rain, snow, or fog, it may be time to consider new ones. Adequate illumination is vital in bad weather conditions to ensure safe driving; if you’re struggling, it’s a sign the bulbs are getting dimmer.

When headlights start to lose their brightness, it can significantly impact your nighttime visibility, too. An easy way to tell if the bulbs are dimming is if you feel like you need to use your brights all the time. You should be able to see just fine without them except on the darkest of unlit roads.

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Mitsubishi Motors North America, Inc. (MMNA) continuously finds inspiration in the narratives of its dedicated customers. Over the past couple of months, MMNA has received heartfelt messages from two proud owners of high-mileage Mitsubishi SUVs, expressing their satisfaction and pride in their vehicles. Let’s meet Amy Butterworth and Letha Grubb, both grandmothers and proud owners of Mitsubishis that have recently surpassed the remarkable milestone of 300,000 miles, steadfastly serving their owners.

Tennessee resident Amy Butterworth has been the proud owner of her 2005 Mitsubishi Outlander since it was brand new. Purchased from Gossett Mitsubishi in Memphis, Tennessee, with just 13 miles on the odometer, Butterworth shared her journey with the Outlander, saying, “I went looking for a new car back then, and I was eyeing a Jeep Wrangler or something. I was just about to finalize the paperwork when I turned around and saw the Mitsubishi sitting there. I said, ‘Wait a minute, what kind of car is that?’ The salesperson told me about it, and I said, ‘Let me test drive that one.’ So, I did and just fell in love with it.”

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It may be the end of the year, but it isn’t the end of the awards for the Mitsubishi Outlander Plug-in Hybrid. Last month, Mitsubishi Motors’ flagship seven-passenger model was named the “2024 Family Green Car of the Year” in Green Car Journal’s 2024 Green Car Awards. This marks the second consecutive year that the Mitsubishi Outlander Plug-in Hybrid has secured the Family Green Car title, and it stands as the fourth time in the past six years that the model has been recognized by the publication in its annual awards program.

Now in its 19th year, the Green Car Awards™ recognize new or nearly new models that champion greater efficiency and environmental achievement while delivering the features most desired by new car buyers. Open to efficient internal combustion engine models, hybrids, plug-in hybrids, and fully electric vehicles, the 2024 Green Car Awards prominently featured plug-in hybrid technology.

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When your battery is on its way out, you’ll know it. Suddenly, you’ll struggle with all sorts of problems, from dim headlights to slow-moving windows, and your car won’t start. To avoid this, watch out for the following signs from your Mitsubishi dealer. 

1. The Check Engine and Battery Lights Are On 

When your battery fails, your dashboard’s check engine or battery lights will go on. It’s essential to take note of these warning signs to prevent a breakdown. Bring your car to us, and one of our technicians will perform a thorough inspection to determine what triggered the warning lights.

Posted in Auto Repair Morrow, GA, Maintenance | No Comments »

Electrify Expo showcased Mitsubishi Motors’ acclaimed Outlander PHEV (Plug-in Hybrid SUV during the premier electric vehicle festival in North America. Dive into the blog to learn about the festival’s impact on eco-friendly transportation awareness and Mitsubishi’s commitment to timely solutions through the award-winning 2023 Outlander Plug-in Hybrid, celebrated for its style, driving dynamics, and advanced features.

Electrify Expo, renowned as the premier electric vehicle festival in North America, concluded its nationwide tour in Austin, Texas from November 10-12, with Mitsubishi Motors showcasing its acclaimed flagship: the Outlander Plug-in Hybrid SUV, as a featured attraction. Attendees at the Circuit of the Americas not only have the opportunity to view and sit inside the world’s first and best-selling plug-in hybrid SUV, but were also able to join over 1,300 Electrify Expo participants who have already test-driven the Outlander Plug-in Hybrid at events nationwide. 

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