The votes have been tallied and the results are in – Mitsubishi Motors has placed second in rankings among mass-market automotive brands in the “2022 Automotive Reputation Report” from Reputation! This achievement is a culmination of a three-year rise from 17th among the mass-market automotive brands in 2020. In 2021, Mitsubishi was the most improved brand in the study, posting a 58-point year-over-year improvement.
Following alongside the rise in customer satisfaction was the rollout of the brand’s Visual Identity Program designed to enhance the dealership facilities and experience through a high-quality retail environment. Mitsubishi’s dedication to its customers combined with the 2022 award-winning Outlander was the final push that resulted in the best four consecutive quarters of retail sales since the nameplate launched more than 20 years ago.
“I am thrilled for Mitsubishi. This is a brand that has been laser-focused on building the best customer experience in the industry and their hard work shows,” said Joe Fuca, Reputation CEO. “Their active customer engagement approach has created impressive brand loyalty and it’s an absolute pleasure being their partner.”
Reputation is an annual analysis of customer experience that includes 35,000 automotive OEM brands, dealer groups, and dealerships across the United States, Canada, and Europe. The report from Reputation analyzed customer feedback from dealerships to gauge overall sentiment and then assigned brands, dealer groups, and dealerships a “Reputation Score” metric. Graded on a 1,000-point scale, the score encompasses the voice of the customer and highlights reputation management as a key element of a dealership’s consumer experience strategy.
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