Heritage Mitsubishi is proud to share that Mitsubishi Motors North America, Inc. (MMNA) recently provided a one-year loan of a 2025 Mitsubishi Outlander Plug-in Hybrid (PHEV) to Nashville-based nonprofit Cumberland River Compact through MMNA’s Community Utility Vehicle (CUV) Program. This partnership will help the organization continue its vital work in education, restoration, and outreach programs aimed at protecting and enhancing the Cumberland River and its tributaries.
The three-row Outlander PHEV offers a combination of SUV capability, efficiency, and eco-friendly performance. With seating for seven, 38 miles of all-electric range, a total driving range of up to 420 miles, and Mitsubishi’s Super All-Wheel Control (S-AWC) system, the vehicle will allow the Cumberland River Compact to mobilize their efforts more efficiently and safely for river-side activities.
“This Outlander PHEV will play an important part in our efforts to keep Tennessee’s water clean and healthy,” said Mekayle Houghton, Executive Director of Cumberland River Compact.
The CUV Program supports nonprofits making a difference in their communities by providing versatile and sustainable vehicles. According to Katherine Knight, MMNA’s Senior VP and head of charitable programs, “This partnership with Cumberland River Compact addresses a tangible need in Nashville and underscores Mitsubishi Motors’ commitment to supporting sustainable communities.”
The CUV Program is part of MMNA’s broader corporate social responsibility initiative, “Driving Confidence – Driving Community,” which focuses on the idea that small, local efforts can create a significant impact. Past partnerships include Nashville-based Community Resource Center and Charis Health Center, Las Vegas-based Goodie Two Shoes Foundation, and Dallas-based Record the Journey.
Through this program, Mitsubishi continues to demonstrate its dedication to supporting organizations that make a positive difference in their local communities while promoting sustainable mobility.
Mitsubishi Motors is taking connectivity to the next level with the 2026 Mitsubishi Outlander, bringing advanced AT&T 5G connectivity to the brand’s flagship SUV. Designed to enhance every drive, this next-generation technology delivers ultra-fast data speeds, improved performance, and expanded entertainment options, keeping drivers and passengers seamlessly connected wherever the road leads.
With built-in AT&T 5G, the 2026 Outlander offers a smarter, more responsive in-vehicle experience. From faster system response times to smoother access to connected features, the Outlander transforms everyday driving into a more engaging and convenient journey.
Connectivity in the Outlander goes far beyond entertainment. Thanks to over-the-air (OTA) updates, Mitsubishi can remotely deliver software enhancements and security updates to select vehicle systems. That means your Outlander can stay current with the latest improvements—often without a service visit, helping reduce downtime while keeping your vehicle optimized with the newest features and performance upgrades.
By embedding AT&T 5G connectivity, Mitsubishi is also opening the door to future innovation. The 5G network provides lower latency, increased bandwidth, and higher capacity, allowing for faster communication between vehicle systems and creating opportunities for new connected services down the road. Every drive becomes more intelligent, more efficient, and more enjoyable.
“At Mitsubishi Motors, our goal is to create a transformative, personalized experience for every driver,” said Bryan Arnett, Director of Digital Product Strategy for Mitsubishi Motors North America. “Working with AT&T—an industry leader in automotive connectivity—ensures we continue to exceed customer expectations through next-generation technology.”
The 2026 Mitsubishi Outlander is the first Mitsubishi model to roll out with AT&T 5G connectivity, with additional models and trim levels expected to follow in the future.
At Heritage Mitsubishi, we’re excited to offer the latest in connected driving technology. View our inventory today to explore the 2026 Mitsubishi Outlander and experience how advanced connectivity can elevate every mile.
The end of the year is the perfect time to drive home a new adventure, and Heritage Mitsubishi is making it easier than ever with the Mitsubishi Year End Sales Event! Take advantage of incredible offers and incentives on our most popular models before the year ends.
Whether you’re looking for the versatile Outlander, the rugged Eclipse Cross, or the fuel-efficient Outlander Plug-in Hybrid, our Year End Sales Event puts exceptional savings and flexible financing within your reach.
Exclusive Year-End Deals: Take advantage of our new amazing offers at Heritage Mitsubishi. With 0% financing for up to 72 months on the Outlander PHEV, you’ll be able to drive home for the holidays in a new SUV for the whole family. Plus, you can sae up to $10,000 on select new models in our inventory!
Upgrade Your Ride: Bring in your current vehicle for a trade-in and drive away in something new. We’re offering top-dollar or your vehicle to expand our used car lot, with no purchase necessary. We’ll buy your vehicle, even if you drive home without one of ours.
Exceptional Service: Is your current vehicle in need of a tune-up for the cold weather? We’ll help your holiday travel go as smoothly as possible in our service department! You can take advantage today of our service offers to get you in and out, without breaking the bank.
Don’t wait! The Mitsubishi Year End Sales Event is your chance to step into the new year in a vehicle that’s perfectly suited for every journey. Visit Heritage Mitsubishi in Morrow today to find your perfect Mitsubishi and drive into 2026 with style, confidence, and savings.
Get ready for the next era of Mitsubishi. Mitsubishi Motors unveiled the Mitsubishi Elevance Concept, an electrified crossover SUV designed to elevate both adventure and everyday driving. The reveal headlined this year’s Japan Mobility Show, where Mitsubishi showcased vehicles built around its theme: “Forever Adventure.” President and CEO Takao Kato emphasized the brand’s commitment to exploration and driving enjoyment, highlighting both the Elevance Concept and the evolved Delica lineup.
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Big news for Mitsubishi fans, and exciting times ahead for us here at Heritage Mitsubishi. Mitsubishi Motors North America (MMNA) has confirmed that an all-new, off-road-focused variant of the Outlander SUV will be joining the lineup during the company’s Fiscal Year 2026 (April 1, 2026–March 31, 2027).
This announcement follows closely on the heels of Mitsubishi’s May 7, 2025, news that the brand will also bring an all-new battery-electric vehicle (BEV) to the North American market. Together, these two models highlight the strength of Mitsubishi’s Momentum 2030 business plan, a forward-looking strategy that promises innovation, versatility, and renewed excitement across the lineup.
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Mitsubishi Motors North America (MMNA) is celebrating a historic milestone: for the first time in Green Car Journal’s 21-year history, two sister models have jointly earned the prestigious 2026 Family Green Car of the Year award. Both the Mitsubishi Outlander and Outlander Plug-in Hybrid (PHEV) were named co-winners, marking the PHEV’s fourth consecutive Green Car Journal award and cementing the Outlander lineup’s reputation for innovation, sustainability, and family-friendly versatility.
Green Car Journal’s Family Green Car of the Year Award recognizes vehicles that excel in environmental performance while delivering style, practicality, and value. This year’s decision reflects exciting upcoming updates to the Outlander PHEV — including a larger battery with increased all-electric range, refreshed exterior and interior design, improved driving dynamics, and a Yamaha audio system — as well as the introduction of a new mild-hybrid powertrain for the Outlander. Together, these advancements represent Mitsubishi Motors’ ongoing leadership in eco-conscious engineering.
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With a legacy forged in the world’s toughest terrain, including 12 overall victories in the Paris-to-Dakar Rally and four World Rally Championship driver’s titles, Mitsubishi Motors’ Super-All Wheel Control (S-AWC) system has already proven it can handle anything nature throws its way. Now, that same rally-bred technology comes standard on every 2025 Mitsubishi Outlander Trail Edition, ensuring the fun doesn’t stop when the pavement ends.
Mitsubishi Motors North America, Inc. (MMNA) has announced its first dedicated off-highway styling and equipment package for the Outlander SUV. Based on the SE trim, the 2025 Outlander Trail Edition carries a starting MSRP of $39,295 and brings rugged capability together with distinctive style and upgraded features.
The Outlander Trail Edition makes its presence known with exclusive blacked-out styling cues: matte-and-gloss hood decals, black hood garnish, a dedicated Trail Edition badge, black skid bumper trim, extended black fender flares, and — for the first time on an Outlander — unique black 18-inch basket-weave wheels. Black mirror caps, door handles, and roof trim complete the aggressive look.
Inside, Mitsubishi adds function to form with Trail Edition all-weather floor mats for every seating position and a dedicated cargo mat designed to preserve access to the SUV’s segment-exclusive third-row seating.
Buyers can customize their Outlander Trail Edition right off the lot with dealer-installed accessories, including Cooper Discoverer Road+Trail AT tires, Thule roof racks, mountain-themed body graphics, and a range of Thule gear carriers for bikes, boards, canoes, and more. All accessories are stocked at Mitsubishi dealers for seamless personalization.
Every Trail Edition benefits from the latest Outlander updates, including revised steering and ride tuning, a redesigned interior with expanded storage, new wireless device charging, and a larger center console. Comfort and tech highlights include:
- Dynamic Sound Yamaha Premium audio system with eight speakers
- Heated front seats with black leather-and-suede upholstery
- Power panoramic sunroof with retractable shade
- LED headlights and fog lights
- Mi-Pilot Assist with adaptive cruise control and traffic-jam assist
- Heated windshield wipers, headlight washers, and five USB-C ports
“With updates to interior styling, drivability, and now the addition of the fantastic Trail Edition to widen interest in the vehicle even further, the 2025 Outlander absolutely must be on every compact SUV shopper’s list,” said Mark Chaffin, president and CEO of MMNA.
The 2025 Mitsubishi Outlander Trail Edition combines proven all-wheel-drive capability with adventure-ready style and premium comfort — a compact SUV designed to take you beyond the ordinary, wherever the road (or trail) leads.
Value, quality, and durability have long defined Mitsubishi Motors vehicles. For the 2026 model year, the brand is taking that promise even further. Mitsubishi Motors North America, Inc. (MMNA) has announced major updates across its lineup, highlighted by a refreshed 2026 Outlander Plug-in Hybrid, an all-new mild-hybrid powertrain for the 2026 Outlander, and the continued availability of Trail Edition models that celebrate the brand’s motorsport heritage.
These changes reflect Mitsubishi’s Momentum 2030 business plan, which pledges a new or significantly revised vehicle for North America every year from 2026 through 2030. Pricing and full technical specifications will be revealed closer to launch.
Read the rest of this entry »Mitsubishi Motors Reports Strong First Half of 2025
Mitsubishi Motors North America, Inc. (MMNA) is charging into the second half of 2025 with strong sales and big plans for the future. The brand reported 22,116 vehicle sales in the second quarter alone, pushing year-to-date sales to 53,753 — a 5.1% increase over the first half of 2024 and Mitsubishi’s best start to a year since 2019.
At the heart of this growth is the redesigned 2025 Mitsubishi Outlander, which continues to lead as MMNA’s flagship model. With 7,821 units sold in Q2, the Outlander stands tall as the brand’s top performer. Its modern design, available plug-in hybrid variant, and family-friendly features have made it a strong choice in the midsize SUV market.
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Mitsubishi Motors North America, Inc. (MMNA) is proud to celebrate Kim Ito, Chief Marketing Officer, as one of Automotive News’ “100 Leading Women in the North American Auto Industry” for 2025. The prestigious honor recognizes top female leaders who are driving meaningful change and making major decisions in the automotive sector.
In her nine years with MMNA, Ito has built an impressive legacy of innovation and forward-thinking marketing. Her work includes:
- The first-ever vehicle launch on Amazon Live with the 2022 Outlander
- A real-time cinematic vehicle configurator powered by ZeroLight (2023)
- MMNA’s 24-hour digital showroom, ClickShop 2.0, connecting customers seamlessly from brand site to dealership (2024)
Ito’s inclusion on the 2025 list underscores both her personal achievements and Mitsubishi Motors’ broader commitment to elevating women in leadership. Today, women make up half of MMNA’s executive team, a fact CEO Mark Chaffin calls “one of our greatest organizational strengths.”
“Kim has earned her place among the best in our industry. She is a constant driver of innovation and a key force behind our Momentum 2030 business plan,” said Chaffin. “We look forward to the ideas and impact she’ll bring as we roll out one new or refreshed vehicle every year through 2030.”
Since joining MMNA in 2016, Ito has risen through the ranks, from Director to VP to CMO, overseeing all marketing and advertising strategies across media, digital retail, customer experience, and dealer partnerships.
“This recognition is an incredible honor,” said Ito. “I’m so proud to be listed alongside such accomplished women. But most of all, I’m grateful to my family—especially my husband and two kids—whose love and support empower me to bring my best self to everything I do.”
Before MMNA, Ito served as Integrated Marketing Manager at QANTAS, overseeing national campaigns and advertising strategy across the Americas. She holds both bachelor’s and master’s degrees in English Literature from the University of California, Riverside and California State University, Los Angeles.
Since 1925, Automotive News has been the leading source of industry insight for retailers, suppliers, and manufacturers alike, and its “100 Leading Women” list has celebrated outstanding female leadership every five years since 2000.
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