Mitsubishi Motors North America (MMNA) is accelerating toward the future with a bold next step in its Momentum 2030 plan, the brand’s long-term roadmap for growth in the U.S. and Canadian markets. A key promise of the strategy is to launch a new or significantly updated vehicle every year from 2026 through 2030 — and that promise is already in motion with the debut of the all-new 2025 Outlander SUV.
The latest announcement confirms that Mitsubishi will collaborate with Alliance partner Nissan to bring a new battery electric vehicle (BEV) to market in summer 2026. Based on the next-generation Nissan LEAF, the all-electric Mitsubishi model will be available at dealerships across the U.S. and Canada. Full details, including the name, design, technical specs, and pricing, will be announced at a later date.
“Mitsubishi Motors is on an upward trajectory, especially in the United States,” said Mark Chaffin, President and CEO of MMNA. “Today’s announcement reinforces our commitment to the U.S. market and marks the beginning of an exciting future filled with innovation and customer-focused products.”
Chaffin emphasized that Momentum 2030 is more than just a product plan — it’s a vision for transformation. It charts a path that includes:
- Electrification through BEVs, plug-in hybrids, and internal combustion engines, offering customers a range of powertrain options.
- A revitalized and expanded product lineup, tailored to strengthen Mitsubishi’s position in North America.
- Modernized retail experiences for customers and dealers alike.
- Network expansion and sustained sales growth across the continent.
The upcoming BEV represents Mitsubishi’s growing commitment to clean energy mobility and its strategy to offer flexible, technology-forward vehicles for a wide range of customer needs. As the brand evolves, Momentum 2030 will continue to serve as a rallying point for employees, retailers, and drivers looking toward a more dynamic, electrified future.
Click here to follow us on Facebook to stay tuned for more updates as Mitsubishi Motors charges into its next chapter.
Spring into New Discounts on a New Mitsubishi
At Heritage Mitsubishi, our number one priority is making sure our vehicles are as fairly priced as possible with our customers in mind. During our Spring Sales Event, you can enjoy special financing rates, lease incentives, and exclusive model discounts across our full lineup. Qualified buyers can take advantage of financing as low as 0% APR — making it easier than ever to upgrade your ride without stretching your budget.
A Mitsubishi for Every Lifestyle
From the fuel-sipping Mirage, to the adventure-ready Outlander, and the versatile Eclipse Cross, our showroom is packed with options to suit every driver. Whether it’s your daily commute, weekend road trips, or family outings — we’ve got your perfect match waiting
When you choose Mitsubishi, you’re choosing a brand that blends style, safety, and long-term reliability. Packed with the latest tech and designed for real-world adventures, Mitsubishi vehicles are built to keep pace with wherever life takes you.
Maximize Your Trade-In
Have a vehicle you’re ready to trade? Get top dollar for your current ride and put that value directly toward your new Mitsubishi. It’s the easiest way to refresh your garage and your driving experience all at once.
The Spring Sales Event is only here for a limited time, and when these deals are gone, they’re gone. Don’t wait until the season slips away.
Ready to upgrade?Stop by Heritage Mitsubishi today and experience the spring savings for yourself! After all, at Heritage, you can always Expect the Best. Click here to get started by viewing our current new inventory.
Go Further, Cleaner: How the 2025 Mitsubishi Outlander PHEV Redefines Eco-Friendly Driving
Are you looking for an eco-friendly SUV with modern technology and unique style? The 2025 Mitsubishi Outlander PHEV is here to help reduce your carbon footprint while providing three rows of seating, a bold design, and impressive handling.
Efficient Power
The 2025 Outlander PHEV is powered by a 2.4-liter four-cylinder engine and two electric motors for a combined 248 horsepower and 144 pound-feet of torque. The 20 kWh battery offers up to 38 miles of all-electric driving range and assists the engine in providing a combined fuel economy rating of 64 mpge. The powerful configuration provides a total driving range of 420 miles, making it an excellent choice for long commutes and family road trips.
The battery can be replenished in approximately 16 hours with a 120-volt connection or 6.5 hours with 240-volt charging. The range-topping SEL models also enable DC fast charging, which can refill the battery in just 38 minutes. Selectable drive modes including Normal, Power, Eco, Tarmac, Gravel, Snow, and Mud allow you to customize your SUV’s performance to further improve efficiency or optimize it for your current road conditions.
Mitsubishi has officially announced pricing and packaging details for the newly refreshed 2025 Mitsubishi Outlander, the well-awaited refresh of the flagship SUV. With a mid-cycle update, the award-winning Outlander moves into 2025 with a focus on refinement, enhanced drivability, and cutting-edge in-car entertainment, courtesy of YAMAHA® audio systems.
The 2025 Outlander’s cabin has been meticulously re-engineered to integrate YAMAHA® premium audio, providing an immersive sound experience. Strategically placed sound insulation materials further enhance cabin quietness, reducing road noise by over 0.5dB and improving overall sound isolation by nearly 6dB compared to the previous model.
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If the level of your motor oil is low or you’ve checked and it looks dark and grimy, don’t hesitate to refresh it. Ideally, you should change your oil long before it becomes degraded or dirty enough to cause the engine problems. It’s all about working out the right schedule for you. Let’s look at how frequently you should visit your local Mitsubishi dealership for an oil change.
Consider How Much Strain You Put on Your Oil
It’s not easy to determine a one-size-fits-all schedule for changing motor oil. If you routinely drive in heavy urban traffic, your oil will absorb more airborne contaminants and be under more overall pressure, which may mean you need to change it more frequently than other drivers. Likewise, regular short trips of under five miles put additional strain on both the engine and oil because the oil doesn’t have time to warm up to proper lubricating temperature in these very short journeys.
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Mitsubishi Motors North America, Inc. (MMNA) has announced pricing for the refreshed 2025 Mitsubishi Outlander, the brand’s flagship SUV. With updated styling and refined engineering, the award-winning Outlander continues to deliver Mitsubishi’s signature blend of performance, comfort, and value. The starting MSRP is set at $29,645 for the front-wheel-drive ES model, reinforcing the brand’s reputation for affordability and quality.
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Yamaha Corporation has officially announced its partnership with Mitsubishi Motors North America, Inc. (MMNA) in conjunction with the upcoming launch of the refreshed 2025 Mitsubishi Outlander. This collaboration brings premium audio to the vehicle, with a custom audio system developed by Yamaha’s renowned sound experts.
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Valentine’s Day is the perfect excuse to spend quality time with that special someone, and what better way to make the day memorable than with a road trip? Whether you’re craving adventure, romance, or a relaxing escape, Heritage Mitsubishi-Morrow has a Mitsubishi model that fits the vibe. From scenic mountain roads to charming small towns, here are five perfect Valentine’s Day road trip ideas all within 1-4 hours of Morrow, Georgia.
1. Romantic Getaway to the Blue Ridge Mountains
Perfect for: Mitsubishi Outlander or Outlander Sport
If you and your Valentine enjoy the outdoors, the Blue Ridge Mountains are calling your name. About a two-hour drive from Morrow, this area is known for its beautiful trails, peaceful streams, and picturesque mountain views. Take a hike through the Aska Adventure Area, or if you’re more into low-key activities, enjoy a scenic drive along the Blue Ridge Scenic Railway.
For this trip, the Mitsubishi Outlander or Outlander Sport is the ideal companion. Both models offer plenty of space for hiking gear and cozy picnic blankets, plus the all-wheel-drive capability that ensures a smooth ride through winding mountain roads. With their spacious interiors and comfortable seating, these SUVs will make your journey just as enjoyable as the destination!
Read the rest of this entry »SiriusXM with 360L Coming to 2025 Mitsubishi Models
Mitsubishi Motors North America, Inc. (MMNA) and SiriusXM have announced the launch of SiriusXM with 360L on select 2025 Mitsubishi vehicles, including the newly unveiled Outlander SUV. This expansion is part of an extended agreement that continues the partnership between the two companies through 2030.
SiriusXM with 360L combines satellite and streaming content for a seamless and dynamic in-vehicle entertainment experience. This advanced platform offers drivers and passengers an expansive on-demand content library, personalized recommendations, and a live sports category that simplifies finding broadcasts of games and events. With over-the-air updates planned for the future, equipped Mitsubishi vehicles will continue to receive the latest SiriusXM features.
“The thrill of driving a Mitsubishi is elevated with SiriusXM playing through the sound system,” said Bryan Arnett, MMNA’s Director of Digital Product Strategy. “The addition of SiriusXM with 360L brings a new level of entertainment to enhance the in-car experience.”
Gail Berger, Senior Vice President and General Manager of Automotive Partnerships at SiriusXM, added, “SiriusXM with 360L offers an enhanced, personalized listening experience, and we are thrilled to debut it in Mitsubishi vehicles in 2025. We look forward to expanding its availability across more Mitsubishi models in the future.”
Customers who purchase or lease new Mitsubishi vehicles equipped with SiriusXM in the U.S. will receive a three-month trial subscription. This includes access to SiriusXM’s full lineup of content, which can also be enjoyed at home or on the go via the SiriusXM app on connected devices.
SiriusXM delivers hundreds of expertly curated, ad-free music channels spanning all genres and decades, as well as must-hear sports, news, entertainment, and comedy programming. Subscribers can enjoy exclusive artist channels, live performances, and the most comprehensive lineup of live pro and college sports coverage, along with expert analysis and reactions. With SiriusXM, every drive becomes an immersive and personalized entertainment experience.
Mitsubishi Motors North America, Inc. (MMNA) closed 2024 with remarkable sales growth, highlighting its commitment to delivering stylish, technology-packed, and value-driven vehicles. The company recorded Q4 sales of 27,125 units, a 38.4% year-over-year (YOY) increase, while annual sales surged 25.8% to 109,843 units—the brand’s best performance since 2019. Notably, every model in Mitsubishi’s lineup achieved full-year sales increases, with the Outlander and Outlander Plug-in Hybrid achieving their best-ever annual sales.
Leading Mitsubishi’s impressive performance, the Outlander posted 9,624 Q4 sales (up 7.2%) and 45,253 full-year sales (up 6.5%), setting a new record for the nameplate. The Outlander Plug-in Hybrid also had a banner year, with 1,800 Q4 sales (up 14.1%) and 6,975 full-year sales, marking its best annual performance to date.
The Eclipse Cross followed suit with strong growth, achieving 2,540 Q4 sales (up 11.4%) and 12,724 annual sales, a 28.2% YOY increase.
“This year’s success highlights Mitsubishi’s ability to deliver the right lineup of vehicles for today’s consumers, led by our flagship Outlander and Outlander Plug-in Hybrid,” said Mark Chaffin, MMNA’s president and CEO. “As we prepare to launch the refreshed 2025 Outlander next month, we’re confident this momentum will carry into the New Year.”
MMNA’s sales achievements in 2024 were complemented by the announcement of its Momentum 2030 plan, focused on four strategic priorities:
- Electrification: Expanding Mitsubishi’s electric and hybrid offerings.
- Renewed Product Lineup: Strengthening the North American portfolio.
- Modernized Retail Model: Innovating the car-buying experience.
- Network Expansion: Growing dealership reach and sales.
The highly anticipated 2025 Mitsubishi Outlander, featuring new design updates and enhanced technology, will arrive at dealerships nationwide in late February 2025, reinforcing the brand’s trajectory of innovation and growth.
With a strong 2024 and an ambitious roadmap for the future, Mitsubishi Motors is well-positioned to continue its upward trajectory in the North American market.
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