Last month, the world celebrated Earth Month – Mitsubishi celebrated more than half a century of pioneering the electrified vehicle market. The world’s first mass-market battery EV, the world’s first plug-in hybrid SUV, and the world’s best-selling plug-in hybrid vehicle paved the way for more to come. With even more electrification on the horizon, Mitsubishi is excited to see where the road takes us. 

2010 Mitsubishi Innovative Electric Vehicle (i-MiEV) was the world’s first mass-market batter EV, with the Outlander Plug-in Hybrid taking the stage just three years later. The Outlander Plug-in Hybrid would become the world’s best-selling plug-in hybrid electric vehicle, a position still held today by the all-new, award-winning 2023 Outlander Plug-in Hybrid.

Challenge 25, Mitsubishi’s Midterm Plan for electrification, commits to accelerating toward a sustainable carbon-neutral future, setting goals of 40 percent reduction in vehicle CO2 emissions and 50 percent reduction in operational CO2 emissions by 2030. The target for global EV sales is to be 50% by 2030, with a final 100% in 2035. 

“The history of Mitsubishi Motors’ electrification program parallels the establishment of Earth Day,” said Mark Chaffin, CEO of Mitsubishi Motors North America (MMNA). “And while we have many pioneering achievements to be proud of, we’re not resting on our laurels. Our all-new Outlander Plug-in Hybrid flagship is continuing our leadership in electrified mobility, setting sales records, earning awards and accumulating accolades from media and customers alike. And we are eagerly anticipating new electrified Mitsubishi models in our near future, as outlined in our parent company’s recently announced Midterm Plan.”
See for yourself why Mitsubishi holds the candle for electric pioneering – click here to view our current Outlander PHEV inventory.

Posted in Mitsubishi News | No Comments »

The warmer weather is upon us, so it is time to think and plan a few spring activities to enjoy with your friends, partner, and family. Whether you crave excitement or want to relax, you will find much to do within easy driving distance of Morrow, GA.

Streetwhipz Mega Auto Show 23

An adrenaline-packed day out usually provides great memories, so the Streetwhipz Mega Show in Hampton on June 4 is the place to be if you want to experience the thrills and spills of fast cars racing. Now in its 13th year, the show will provide an action fuelled day watching cars, trucks, and bikes battle. There will also be a car show and concert to top off the day’s events!

The fun happens at the Atlanta Motor Speedway at 1500 Tara Place, around a 25-minute drive south via the US-19 and US Hwy 41, with the gates opening at 10 am and the racing proper beginning at 3 pm. Before the race excitement starts, take the opportunity to tour the car show with vehicles from all over the country. It will be a great chance to get close to classic and customized cars alike.

Posted in Lifestyle | No Comments »

This month, Mitsubishi Motors announced their plan to extend an existing partnership with ZeroLight to launch the world-first real-time cinematic configurator experience. This new program will allow you to configure the perfect 2023 Outlander Plug-In Hybrid on the move as it travels through a photorealistic mountain pass. You’ll be able to experience the look and feel of your new Outlander as it changes colors, trim levels and accessories. 

Posted in Mitsubishi News, New | No Comments »

Owning a car is more than driving and weekly gas station trips. Your vehicle needs some essential routine services to ensure it runs efficiently. To ensure you’re scheduling the right services, your local Mitsubishi dealership can guide you on the necessary inspections to maintain a reliable car.

1. Complete Service

A complete service package covers all your essential car services needs, from a simple oil change to battery inspections. Our expert service technicians will change your oil and filters while thoroughly inspecting your fluid levels, including windshield wiper fluid, to ensure you stay safe on the road.

A complete service also includes wiper blade, battery, and brake inspections. We’ll also look at your air filters to see if they need replacing and rotate your tires. Finally, once your service is complete, we’ll provide a full vehicle inspection report, so you’ll know exactly how your vehicle currently functions and when your next service needs to be scheduled.

Posted in Maintenance | No Comments »

When you’re taking the family out to find some good grub around Morrow, GA, you’ll want to go somewhere that will please everyone’s tastes. Fortunately, these excellent family restaurants are all a short drive away and promise huge portions of delicious food!

1. Mr. Styles Family BBQ

Located at 2084 Rex Road, Mr. Styles is one of the finest barbecue restaurants in the area, serving Southern-style ribs, pulled pork, chicken, and much more. Their barbecue meat’s robust flavors come from the owners’ 30 years of experience and their original FingaLickin’ Err’Thang Sauce, which adds plenty of tanginess and sweetness. While you’re there, be sure to try the jerk chicken plate and pulled pork sandwiches.
Like all great barbecue joints, Mr. Styles’ menu is filled with mouth-watering side dishes like the rich macaroni & cheese, fluffy cornbread, and hearty baked beans. If you’re hosting a large family gathering elsewhere, the restaurant’s catering menu offers full pans of food that can hold up to 35 servings. The Mitsubishi Outlander’s highly customizable cargo area and its 33.5 cubic feet of space will have no problem fitting them in!

Tags: bohio restaurant, family restaurants near morrow ga, heritage mitsubishi, lewis little this little that, mr styles family bbq
Posted in Uncategorized | No Comments »

Did you know? Georgia is the 14th deadliest state for Colorectal Cancer in the U.S. In fact, one of our very own Heritage Cadillac Mitsubishi employees has been directly impacted by this disease – making this Colorectal Cancer Awareness Month a cause close to our hearts. In an effort to help bring awareness, we will be donating a portion of all our sales in the month of March to Georgia CORE, a leading center for Oncology Research and Education. Wish to make a monetary donation? Click here. 

Posted in Lifestyle | No Comments »

In the 43-year history of the J.D. Power U.S. Customer Service Index (CSI) Study, this year marks the first for Mitsubishi Motors to be ranked first in the mass-market segment. This customer satisfaction study done at new-vehicle service departments, shows Mitsubishi scoring fourteen points higher than the nearest rival – a thirty point improvement from last year for the growing brand. 

Posted in Mitsubishi News | No Comments »

Are you looking for a super spacious SUV that can offer good looks, great performance, and useful features? You’ll want to consider the 2023 Mitsubishi Outlander. Are you wondering what exactly this car can offer you? Here’s everything you need to know before you head down to your local dealer.

The Outlander’s Basics

Drivers will enjoy the Outlander’s super stylish and sophisticated-looking exterior as well as its range of fun and useful driving features. Inside the Outlander, you can expect to find a comfortable and driver-focused cabin as well as plenty of driver-assistance features.

Tags: 2023 mitsubishi outlander, auto dealer, car dealership, heritage mitsubishi, morrow ga
Posted in Uncategorized | No Comments »

The beloved Outlander, Mitsubishi’s flagship family of seven-passenger SUVs, celebrates their 40th anniversary this year. To commemorate, Mitsubishi has released special Anniversary Editions of its top-selling Outlander and newly launched Outlander Plug-in Hybrid Electric Vehicle (PHEV), combining a unique paint scheme, badging and premium accessories, and offering a special value.

Posted in Mitsubishi News, New | No Comments »

The 2023 Mitsubishi Outlander PHEV has been recognized for its ingenuity, durability and safety since it was announced. Last month, the Outlander Plug-in Hybrid Electric Vehicle (PHEV) was named SUV of the Year by Puros Autos in the publication’s “2023 Car of the Year with a Latin Flavor” awards. This marks the second year in a row for a Mitsubishi SUV being named by the publication, with the Outlander taking the award in 2022. 

Posted in Mitsubishi News, New | No Comments »